Navigating the flood of new technology rushing into retail isn’t for the faint of heart. As promising as the possibilities are, deciding where to go first and how far will be a constant conundrum for retailers and brands.

Carol’s guest, Chris Corbin, is VP and BI and Analytics Practice Leader for Sophelle, a boutique consulting firm that navigates the complexities of technology selection, implementation, and optimization for retailers and brands. Prior to his role at Sophelle, Chris led technology and data transformations for diverse retail companies including J. Jill, Alex and Ani, and Christmas Tree Shops. Chris brings common-sense takes on technology that demystify AI, machine learning, data governance, and other complex topics. He’s an endlessly curious and passionate advocate for leveraging technology to make us better versions of ourselves.

Picking up from their NRF 2024 chat during KWI’s Retail Re-Stored series, Carol and Chris break down the options and actions.

Episode highlights:

· Unconventional intelligence: From kid wrangling to personal shopping, novel ways to apply AI in everyday life.

· From possession to utilization: Making the critical distinction between merely having data and being truly data driven.

· Data precision vs. practicality: When actionable insights matter more than exhaustive accuracy.

· The reality of reasoning: Why cataclysmic warnings surrounding AI are likely overblown (for now).

Episode information:

Chris Corbin on LinkedIn

Sophelle

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