2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed.

Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions for the media landscape in 2025. They explore the rise of brands as creators, AI's growing role in the industry, and the increasing demand for live content. Evan and Marion discuss everything from AI to the evolution of advertising in games and the Creator Economy's impact on traditional media. Plus, our hosts dive into the challenges facing connected TV and what it will take to thrive in the fast-paced world of streaming.

WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/5fWOQzr4Pbk

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Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/

Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/

• (00:00) - Introduction and Predictions Overview
• (01:00) - Brands as Creators
• (03:34) - AI in Advertising and Licensing
• (09:40) - The Rise of Live Content
• (13:51) - Gaming Ads and the Future of Advertising
• (17:59) - The Creator Economy Takes Over
• (21:15) - Connected TV and OS Wars
• (23:54) - Conclusion and Future Format