In this episode of Pro-ject, I chat with Nils Welham, a transition and mindset coach who guides entrepreneurs through the journey from corporate life to building a business that brings them freedom and joy. We discuss how to deconstruct societal 'shoulds', set boundaries, and focus on personal growth to achieve true success.

Whether you’re thinking about leaving your corporate job or you’re an entrepreneur looking for more balance, this episode is packed with actionable insights and mindset shifts.

Tune in to hear Nils’ journey and practical tips for living life on your own terms!

You can find Nils on Instagram here or via his website here.

#Entrepreneurship #Mindset #SmallBusiness #CorporateToEntrepreneur #WorkLifeBalance

In this episode of Pro-ject, we dive into creating a 2025 marketing strategy for small businesses and entrepreneurs. As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and plan your marketing moves for the year ahead. I walk through essential steps—from analyzing this year’s performance to refining target audiences, setting SMART goals, and choosing the right marketing channels for an integrated, effective approach. Plus, we cover trends to keep an eye on for 2025, including SEO investment, TikTok’s growing influence, and leveraging AI for content and planning.

Whether you’re focused on brand awareness, customer retention, or boosting sales, this episode is packed with actionable insights and practical tips to guide your business into a successful 2025. Join us to learn how to build a strategy that aligns with your goals and your customers’ needs!

Resources mentioned in the podcast:

Join the email newsletter here.

Join the Slack Community here.

Find the strategy template here.

Find the presentation for today's episode here.

#2025Marketing #SmallBusiness #MarketingStrategy #CustomerExperience #Entrepreneurship

In this episode of Pro-ject, I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims.

Julie breaks down the science behind her product, dispels common myths around 'toxic' beauty ingredients, and shares how sustainability plays a role in her formulations. If you're an entrepreneur or beauty enthusiast, this episode is a must-listen!

#BeautyScience #SustainableBusiness #CleanBeauty #Entrepreneurship #NailCare

In this holiday-themed episode of Pro-ject, I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise.

This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group.

From when to launch your promotions to simplifying your messaging and segmenting your audience, these insights will help you make the most of the busiest sales season. If you’ve been considering paid ads, I also share why now may not be the best time to start and suggest focusing on your existing audience instead.

Join me for tips, timelines, and tricks to keep your holiday marketing stress-free and effective.

#HolidayMarketing #SmallBusinessTips #EcommerceStrategy #CustomerExperience #MarketingMindset

In this episode of Pro-ject, we take a deep dive into productivity through the lens of human design.

Whether you're a generator with endless energy or a projector like me, your energy type plays a crucial role in how you work. I break down the different types—generator, projector, manifesting generator, reflector, and manifestor—and offer practical tips for how each can optimize their schedule for maximum productivity.

We’ll also talk about how to redefine what productivity looks like, so you can work in alignment with your natural energy patterns. Tune in to find out how you can work smarter, not harder!

And if you'd like to book a Human Design Reading with me ($125 for an hour session and a take-away PDF), hit up my Calendly here: https://calendly.com/christina-hunt-/45min

#HumanDesign #ProductivityHacks #EntrepreneurLife #SmallBusinessGrowth

In this episode of Pro-ject, we dive into Branding 101—the essentials every business owner needs to know. From color theory to font selection and logo creation, learn how to build a visual identity that evokes the right emotions and attracts customers.

We also explore messaging strategies through a Brand Identity Map, helping you connect visuals and messaging to drive sales. Ready to build a brand that resonates?

Tune in and get started with templates and resources available in our Slack channel (join for free here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA) !

#Branding101 #Marketing #SmallBusiness #VisualIdentity

In this episode of Pro-ject, we break down AI for Beginners, specifically designed for small business owners and entrepreneurs. Learn the basics of AI, how it can save you time and money, and discover practical tools like ChatGPT, Dall-E 2, and Zoho Zia that can transform your business operations.

Plus, get tips on how to use AI to create content, organize tasks, and manage your workflow. Tune in for simple AI prompts you can start using today to boost your productivity both personally and professionally!

Key AI Tools for Small Businesses:

• ChatGPT: Used for content generation, strategy building, and brainstorming.
• DALL-E: A text-to-image tool for creating visuals like logos or product concepts.
• Zoho Zia: A lead management and sales tool.
• Calendly: Streamlines scheduling meetings.
• Later & Tailwind: Tools for social media management and content creation.
• Email Automation Platforms: MailChimp, Klaviyo, and Active Campaign automate email responses based on triggers.

To get the free AI Prompt Document, join the free Community Empowerment Slack Channel, here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#AIforBusiness #Entrepreneurship #Productivity #Marketing #SmallBusiness

In this episode of Pro-ject, we dive into decision fatigue—what it is, how it affects us, and how to manage it, especially as business owners. From navigating the overwhelming choices in today’s digital world to understanding how decision fatigue influences consumer behavior, we break down practical ways to simplify your decision-making processes.

Plus, we explore the role of human design in decision-making and how understanding your unique design can help you navigate life’s choices with more ease and alignment. Whether you’re a business owner struggling with constant decisions or simply looking to reduce overwhelm in daily life, this episode offers valuable insights.

Stay tuned till the end for an introduction to new services, including Community Empowerment, a Slack channel designed for minority and women-owned businesses, and more about how human design can improve your decision-making as an entrepreneur.

To join the free Community Empowerment Slack Channel, click here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#DecisionFatigue #HumanDesign #BusinessStrategy #Entrepreneurship