SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026.

In this episode:

• What SEO actually is, and why every PT clinic still needs it
• How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews
• The difference between using AI tools and having a real SEO strategy
• The biggest SEO mistakes physical therapy clinics are making today
• The most important SEO priorities for attracting more qualified patient leads
• Why local SEO is critical for growing your clinic
• How long SEO takes to produce results, and what clinic owners should realistically expect
• What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions
• How to future-proof your clinic's online visibility in the age of AI
• Amy's top advice for PT owners who want to dominate Google and AI search

Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams.

In this episode:

• Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners
• The reimbursement trap that's keeping many practices focused on the wrong growth strategy
• Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance
• How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more
• Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue
• How recurring wellness services can keep patients engaged long after they finish rehab
• The real-world success story of a PT clinic using Google Ads to grow its massage therapy services
• One simple question every clinic owner should ask to uncover their next major growth opportunity

Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community.

Visit PracticePromotions.net to learn more and request pricing.

Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy, to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families with the care they need. Rebound, a three-location practice in Topeka, Kansas, has partnered with Practice Promotions since 2018 on everything from Google Ads and websites to patient newsletters and marketing materials.

In this episode:

• Why Rebound invested in Google Ads for speech therapy and the opportunity they saw
• The biggest marketing challenges speech therapy practices face and how to overcome them
• How to create Google Ads that focus on patient outcomes instead of just listing services
• How Facebook Ads build trust and awareness before patients even need therapy
• Why Google Ads and Facebook Ads work best together, not against each other
• What it's like working with Practice Promotions and why ongoing optimization matters
• Wendi's advice for speech therapy and rehab practice owners looking to grow through digital marketing

Ready to attract more speech therapy patients? Practice Promotions helps rehab practices grow with Google Ads, SEO, high-converting websites, social media, and more. View our Marketing Plans & request pricing at PracticePromotions.Net

Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), breaks down exactly how to tell.

In this episode:

• The #1 marketing tactic driving results for PT owners in 2026
• Why solo clinicians are often better off DIY-ing it, and what to focus on
• Clear signs it's time for an agency: 4-6+ providers, a new location, $500K+ in revenue, feeling overwhelmed, or not showing up on Google
• Why even clinics with an in-house marketing director shouldn't do everything themselves
• What a real marketing agency should deliver: tracked results, ROI, the fundamentals (website, SEO, ads), and patient marketing
• How AI is changing PT marketing, and where it falls short
• The top 3 things holding PT owners back from growth

Ready to hire a marketing agency? Practice Promotions is the PT-specific agency you'll WISH you hired first! View our Marketing Plans & request pricing at PracticePromotions.Net!

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation.

In this episode, we discuss why marketing is only half of the growth equation. While your website, Google Ads, SEO, and community workshops generate leads, it's your front desk that converts those opportunities into patients.

You'll learn:

• Why marketing generates opportunities—not patient growth
• The hidden cost of poor phone conversion rates
• Why buying more leads won't fix a conversion problem
• How patients compare clinics before choosing where to schedule
• Why your front desk should be viewed as a growth asset, not just an administrative role
• Simple ways to improve the patient experience from the very first phone call

Before investing more in marketing, discover how improving your front desk's conversion process could unlock significant growth already sitting in your pipeline.

Need more new patients? Want BETTER marketing that gets you the patients you really want?

Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Check out our services at PracticePromotions.Net.

What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side?

In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built.

With 3 locations and 23 staff, Andrew shares what life looked like before the rebrand, what finally pushed him to make the leap, and how he navigated the fears and uncertainties that come with starting over — without actually starting over.

We also dig into the marketing engine behind Full Strength's growth, including how Google Ads has driven consistent new patient volume, real ROI, and opportunities Andrew says simply wouldn't have existed without it.

Whether you're a PT owner who's outgrown your current brand, curious about paid advertising, or just wondering if the risk of a rebrand is ever really worth it — this conversation delivers honest answers and hard-won perspective.

In this episode:

• Why Andrew decided to rebrand and what the process really looked like
• The fears he had going in — and how he moved through them
• The real impact on patient perception, team culture, and referrals
• How Google Ads fits into Full Strength's growth strategy
• The milestone Andrew says wouldn't have happened without consistent marketing investment
• His advice for PT owners sitting on the fence about a rebrand or paid ads

View their new website at FullStrengthPT.Com!

Need a new physical therapy website? Check out Practice Promotions' website designs and services at PracticePromotions.Net!

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to...

• Rank for Knee Pain on Google & AI
• Speak to patients' pain points
• Use Google Ads PPC

...and ultimately, fill your clinic with more ACL patients!

Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. Learn more about our services at PracticePromotions.Net!

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!

Matt is a physical therapist and a former practice owner.

At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.

Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic!

Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!