Today, we're talking with Dr. Heidi Jannenga, founder of Rizing Tide and co-founder of WebPT, and Dr. Larry Benz, co-founder of Confluent Health and author of Called to Care.

Heidi is a Doctor of Physical Therapy who co-founded WebPT, a leading software platform for physical, occupational and speech therapists. In 2021, she founded Rizing Tide, a scholarship program that supports students from historically underrepresented backgrounds who are pursuing Doctor of Physical Therapy degrees or PT residencies.

Larry is also a Doctor of Physical Therapy and a longtime leader in the profession. He founded the Kentucky Orthopedic Rehab Team, co-founded Confluent Health and wrote Called to Care: A Medical Provider's Guide for Humanizing Healthcare. Rizing Tide is now the philanthropic partner for the book's second edition, and 100% of proceeds go to scholarships for future PTs from underrepresented backgrounds.

In this episode, Heidi and Larry will talk about the challenges facing the next generation of PTs, why diverse representation matters, and the role established PTs can play in supporting who comes next.

Today, we’re talking with Dr. Ben Butts and Dr. Cassie Butts, the husband-and-wife owners of Los Alamitos Orthopedic & Sports Physical Therapy in Southern California.

Ben is a Board-Certified Sports Clinical Specialist and Cassie is a Board-Certified Orthopedic Clinical Specialist, and in March 2022 they took over a clinic that had been serving Los Alamitos since 1992. Since then, they have carried that legacy forward while building a thriving, evidence-based practice known for treating the cause, not the symptoms, and for helping active patients get back to the things they love.

Along the way, they have built a strong team, grown their referral relationships with local schools and community partners, and set new records for patient volume while preparing for what comes next.

Today, we're talking with Paul Martin, Founder & President of Martin Healthcare Advisors. Paul trained as a physical therapist and is known throughout the industry as an expert in PT clinic mergers and acquisitions.

In 1989, Paul co-founded his own outpatient rehab company, grew it to 21 clinics and sold it to a larger acquirer. In 2000, he founded Martin Healthcare Advisors to help other rehab owners grow and sell their practices. He and his team have since completed more than 200 deals.

In this episode, Paul will share what you can do today to create the most value in your practice and get the highest sale price in the future. That includes how buyers look at revenue, profitability and EBITDA, and how marketing drives the numbers buyers pay for.

In this episode, Neil Trickett talks with Mike Dwyer, co-founder of Prompt Health, about what PT clinic owners should look for when choosing or switching an EMR. Topics include what looks good in a demo but falls short in daily use, where AI saves time for therapists and front-desk staff, and whether billing, scheduling and documentation belong on one platform. Mike also explains what the new Prompt and Engage integration means for clinic email marketing.

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at www.practicepromotions.net

Opening a new physical therapy location is exciting—but simply putting up a sign and opening the doors doesn’t guarantee patients will walk in. Your new clinic needs to be visible online, easy to find on Google, and promoted to the patients who already know and trust your practice.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down three practical strategies PT owners can use to successfully market a new clinic location and start generating patient opportunities from day one.

With experience helping more than 1,400 physical therapy clinic locations across North America—and practices grow from one location to 10 or more—Neil shares the new-location marketing playbook and what separates clinics that ramp up quickly from those that struggle to gain momentum.

We cover:

• How to get your new clinic location found on your website and Google
• Why every location needs its own dedicated website page and Google Business Profile
• What to include on a location-specific page to help patients find and choose your clinic
• How to optimize your Google Business Profile for local search
• Why consistent business information across online directories matters
• How Google Ads can help generate patient opportunities before and after your new clinic opens
• How to build a location-specific Google Ads campaign that targets the right patients
• Why your new location's ads should send patients to a dedicated location page
• How to use your existing patients to promote your new clinic location
• What to include in a postcard campaign to drive awareness and referrals
• When to start marketing your new location before opening day
• The three key marketing moves PT owners should make when opening their next location

If you're opening your second, third, or even tenth PT clinic and want to build patient volume faster, this episode gives you a practical roadmap for getting your new location noticed and generating appointments from the start.

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/

Why is physical therapy still operating like it did 30+ years ago?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Alex Bendersky, Head of Clinical Innovation at WebPT, to discuss why the physical therapy industry has been slower to evolve than many other industries and what needs to change. With more than 23 years of experience spanning clinical practice, rehabilitation operations, digital health, product strategy, and healthcare technology, Alex brings a unique perspective on the intersection of clinical care and innovation.

Together, Neil and Alex explore how technology, AI, and modern workflows could reshape the way PT clinics operate — while keeping the human side of patient care at the center.

We cover:

• Why physical therapy is still operating in many ways like it did 30+ years ago
• The outdated processes and workflows that are still common in PT clinics today
• Why healthcare and physical therapy have been slower to adopt and integrate new technology
• Whether the real challenge is a lack of technology or trying to fit new technology into outdated clinical workflows
• What clinicians actually want from technology and where current solutions fall short
• How AI could genuinely improve physical therapy beyond the hype
• How technology and AI can support clinicians without replacing the human side of healthcare
• What the PT clinic of the future could look like over the next 5–10 years
• What needs to change across technology, education, leadership, reimbursement, and mindset
• How PT owners and clinicians can prepare for the next decade of technology and innovation
• Alex's advice for PT professionals looking to embrace change and build more modern practices

If you're a PT owner, clinician, or healthcare leader wondering what the future of physical therapy will look like, this episode will give you valuable insights into the technology, workflows, and mindset shifts that could shape the next generation of rehab therapy.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at Practice Promotions!

Your PT clinic is growing, but are you prepared for what it takes to scale from one location to six?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brian Hartz, CEO and Founder of HARTZ Physical Therapy, to discuss how he grew his independent practice from a single clinic to six locations across Lancaster County, Pennsylvania. With 25 years of experience as a practice owner, Brian shares the lessons he learned along the way, the challenges nobody prepares you for, and what he wishes he had known before expanding.

We cover:

• How HARTZ Physical Therapy grew from one clinic to six locations
• How to identify new markets and decide when it's time to open another clinic
• The biggest differences between running one clinic and managing a multi-location practice
• Why PT owners need to transition from thinking like a clinician to thinking like a CEO
• How to delegate responsibilities, build trust, and develop a strong leadership team
• How marketing strategies need to evolve as your practice expands to multiple locations
• How to maintain a consistent company culture and patient experience across different clinics
• The mistakes, setbacks, and growing pains that shaped Brian's approach to running his business
• What PT owners often underestimate about the financial, operational, and personal demands of expansion
• What you should have in place before opening your second clinic

If you're a PT owner thinking about expanding your practice, this episode will give you valuable insights into the realities of multi-location growth, the challenges to prepare for, and the lessons that can help you build a stronger, more sustainable business.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!