Hiring is one of the BIGGEST problems for growing PT Clinics. I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!

And due to fewer PT graduates, it's only going to get more difficult.

On this webinar replay, you'll learn ...

• How to use Google Jobs to appear ABOVE Indeed & Ziprecruiter
• Career page hacks
• How to dominate the competition and get the best staff

I presented this exact presentation at the Private Practice Section Conference in 2025.

You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordings

We're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

What was the BIGGEST problem facing rehab therapists in 2025?

In this podcast, you'll find out.

Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges.

We'll cover...

• Misalignment between PT owners & staff
• Biggest challenges for small, medium, growing, and enterprise clinics
• Opportunities for growth

Download the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

Marketing Directors, this one is for you!

In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.

Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers!

Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!

We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...

• How patients search online in 2026
• What's more important: SEO vs AI Search
• Which "AI Marketing Agencies" you can trust
• What PT Owners really need to know to stay #1 on Google
• What's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)

Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026.

Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:

1. Where do you want to go in 2026?
2. Who do you need to get you there?
3. What do you need to invest to reach your goals?

After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026.

Happy listening!

Want more doctor referrals? Ever thought about hiring a Physician Liaison?

Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons!

You'll learn...

• What physician liaisons do
• Stats to track their progress
• What messaging and tactics work best for physician marketing

Let's boost your doctor referrals!

Learn more about Movement For Life at https://www.movementforlife.com/

Are holiday cancellations stressing you out?

Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!

Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn...

• How much money PTs lose from the front desk
• Scripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is full
• Common objections patients give during the holidays

This is one episode you'll want your front desk to listen to!

Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself.

That’s just wrong.

Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:

1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you.

2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth.

3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.

So be honest...is it time to hire a new agency?

If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.