Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!

Matt is a physical therapist and a former practice owner.

At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.

Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic!

Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!

Is your website quietly costing you patients?

Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely.

In this episode, we break down the 5 signs your PT website is holding you back: slow load times, poor search visibility, no clear booking path, an outdated design, and copy that talks about you instead of your patients.

Each problem is more common than you'd think — and every single one is fixable.

If your website was a front desk employee, would you keep them? Tune in to find out.

Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first.

• We're a Google Ads Premier Partner
• Owned by PTs, for PTs
• Our goal is to get you more booked appointments from your Website, SEO, Google Ads, Social Media, and Email Marketing!

Learn more about our services at https://practicepromotions.net/

Want your clinic to feel warm, personable, and human?

Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you!

In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human.

In this episode:

• Staff Spotlights — Let patients meet your team before they ever walk through the door
• Patient Win Spotlights — Show the transformation, not just the service
• Behind-the-Scenes Content — Pull back the curtain and make your clinic feel familiar and approachable
• A Monthly Email Newsletter — The most underrated marketing tool in PT, and why your email list is property you own

Need a new PT website? Want to grow & scale your clinic?

Practice Promotions provides powerful website, Google Ads PPC, and patient marketing services. Check out our services at https://practicepromotions.net/!

Most physical therapists are getting underpaid...and you don't even know it!

This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement.

After discovering that PT owners across the country are routinely leaving money on the table through insurance underpayments and unchallenged claim denials, Andrew built Claim Logic OS — a software solution designed to help PT owners identify, recover, and protect the revenue they've already earned.

Today, he’s going to share where PT Owners are losing money due to underpayments – and what you can do about it.

Connect with Andrew on LinkedIn!

Want to GROW & scale your physical therapy clinic? Then you need better marketing...and we're the PT Marketing Agency you'll WISH you hired first.

View our PT Marketing Plans, Pricing, and Case Studies at PracticePromotions.Net!

AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!

On this webinar recording, you'll learn...

• Simple tweaks to your website and layout that turn more visitors into booked appointments
• The most common PT website mistakes that drive away new patients (and how to fix them)
• How to make your website visible to both Google and AI tools like ChatGPT

View winning Physical Therapy Website designs at https://practicepromotions.net/!

Want more post-surgical rehab patients? Here's how to get them.

With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.

In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:

1. Dominate Google search with surgery-specific landing pages and targeted SEO
2. Run Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"
3. Offer prehab content to build trust before patients even have surgery
4. Build an email nurture sequence with recovery guides and FAQs to stay top of mind
5. Cultivate surgeon referrals with outcome reports and easy referral tools
6. Showcase real patient outcomes — timelines, case studies, and video testimonials
7. Share athlete return-to-sport milestones on social media to tell compelling recovery stories

Whether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.

🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads

What if you could build a thriving PT practice without ever owning a clinic?

Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.

Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.

Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.

You'll learn:

• Why home-based care changes the patient relationship for the better
• The #1 marketing channel and referral strategies fueling Covell Care's growth
• How to manage and empower a mobile PT team
• Key operations to nail before going mobile
• Krista's big goals for Covell Care in 2026

About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.

Connect with her on LinkedIn.

What does the future of physical therapy actually look like — and who's fighting to shape it?

In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.

We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.

We cover:

• Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it right
• The biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itself
• How expanding autonomy and direct access could reshape the PT's role in the broader healthcare system
• The future of private practice and what the APTA is doing to support independent owners over corporate consolidation
• Why PT has historically struggled to market itself — and what needs to change at scale
• The rise of hybrid and cash-based models: temporary trend or permanent shift?
• What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field faster
• How "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinics

If you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about.