What if you could build a thriving PT practice without ever owning a clinic?

Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.

Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.

Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.

You'll learn:

• Why home-based care changes the patient relationship for the better
• The #1 marketing channel and referral strategies fueling Covell Care's growth
• How to manage and empower a mobile PT team
• Key operations to nail before going mobile
• Krista's big goals for Covell Care in 2026

About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.

Connect with her on LinkedIn.

What does the future of physical therapy actually look like — and who's fighting to shape it?

In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.

We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.

We cover:

• Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it right
• The biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itself
• How expanding autonomy and direct access could reshape the PT's role in the broader healthcare system
• The future of private practice and what the APTA is doing to support independent owners over corporate consolidation
• Why PT has historically struggled to market itself — and what needs to change at scale
• The rise of hybrid and cash-based models: temporary trend or permanent shift?
• What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field faster
• How "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinics

If you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about.

This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!

This walks you through a simple 5-step funnel we use to help PTs get more new patients online:

1. Build a massive online presence with SEO
2. Skip to the front of Google's line with Google Ads PPC
3. Convert patients with an attractive website
4. Build trust by getting regular 5-star Google Reviews
5. Fill your schedule with patient reactivations and referrals with patient newsletters, email marketing, and social media

Curious how this could work for you? Visit PracticePromotions.Net/Kit to request a FREE Physical Therapy Marketing Ideas Kit!

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?

In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.

In this conversation, Eric breaks down:

• How his journey as a PT led him to identify a massive gap in the diagnostic space
• What EMG/NCS testing actually is — and why most PTs are leaving it on the table
• How diagnostics reduce clinical guesswork and improve patient outcomes
• Whether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)
• What PT owners need to know before adding ancillary diagnostic services to their business model
• How insurance factors in — and what's cash-pay vs. covered
• Why Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinics
• How PT practices can partner directly with Integrity Diagnostics

Whether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.

Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/.

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?

In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S.

Will has helped hundreds of clinic owners stop drowning in admin work and start scaling with confidence by placing highly trained Filipino virtual assistants into roles that transform how practices operate.

Here's what we cover:

• Why trying to "do it all yourself" is the most expensive mistake in private practice
• How to stop thinking of a virtual assistant as a cost and start seeing it as a profit-generating investment
• The #1 fear clinic owners have about overseas team members — and why Will says the data tells a different story
• The first role a $1–3M practice should outsource (the answer might surprise you)
• How a Virtual Rockstar can directly drive new patient growth and marketing
• What clinic owners say changes most in their lives once they finally delegate the right tasks
• How to make a virtual team member feel like a true part of your culture — not just "remote help"
• In-house hire vs. Virtual Rockstar: how to make the right call for your stage of growth
• What your clinic could realistically look like 12 months after your first virtual hire
• How AI is reshaping the role of virtual assistants — and what that means for the future of your practice

If you're a clinic owner who's tired, stretched thin, or stuck trading time for dollars — this episode is your roadmap.

Reach out to Will Humphreys on LinkedIn or VirtualRockstar.Com!

How do you scale a PT practice to 140+ locations without losing your brand—or your mind?

In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it.

From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies in the country.

Whether you’re running one clinic or scaling to multiple locations, this episode is packed with actionable insights you can use immediately.

You’ll learn:

• The #1 marketing channel driving real ROI
• How to brand and market after an acquisition
• A “big brand” move any small clinic can make today
• The most overlooked growth opportunity in PT
• How to scale your team and your impact

If you want to grow your practice without guesswork, don’t miss this one.

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world. Here's what he learned that PT Owners need to know!!!

Key Takeaways:

• AI is accelerating fast—use it to enhance your team, not replace them
• Map out your processes (SOPs) to get real value from AI tools
• Automate admin tasks to free your team for patient care
• Focus on the full patient journey: discovery, booking, treatment, follow-up
• The clinics that blend technology with human connection will stand out
• Strong business fundamentals still win—AI just amplifies them

The future is full of opportunity—if you lead with people and power it with AI.

1200+ PT Clinics trust Practice Promotions with their marketing. Learn why at https://practicepromotions.net/!

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...

• Rank for Shoulder Pain on Google & AI
• Speak to patients' pain points
• Use Google Ads PPC

...and ultimately, fill your clinic with more rotator cuff patients!

View the video here: https://youtu.be/_f3xJUSh3I4

And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sign up here: https://go.practicepromotions.net/monthly-pt-marketing-workshop