How are PTs doing? Today, we're unpacking WebPT’s 2024 State of Rehab Therapy report! This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. In this episode, we'll discuss...

• Why 9.2% of rehab therapists QUIT in 2023 (hint: it's actually NOT salary)
• What PT students are thinking about as they exit school
• Positive changes & opportunities in the PT industry

Our guest is Heidi Jannenga, DPT – who should really need no introduction. In 2008, she co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Now WebPT provides many practice experience management software solutions, with the goal of helping rehab therapists run better businesses.

📊 Download the 2024 State of Rehab Report: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2024

🌊 Learn about the Rizing Tide Foundation: https://rizing-tide.com/

Every patient deserves to feel represented by their healthcare provider—and have access to affordable care. That’s why Rizing Tide offes student scholarships to inspire more diversity and inclusiveness in the physical therapy workforce.

🚀 WebPT: https://www.webpt.com/

Ever considered adding mental health services to your practice? It may make more sense than you think! This week, Neil has a fantastic talk with Chloe Tudor, RMT and Co-Owner of For Health's Sake, a 3-location multidisciplinary practice in Ontario. She'll share about...

• How mental health + PT work together
• Why patients like holistic care
• Why mental health generates more revenue than PT
• Her incredible success with Google Ads
• ...and why Practice Promotions has given her confidence as a business owner

Don't miss this great episode!

About Chloe Tudor, RMT

Chloe Tudor is a Massage Therapist and the co-founder of For Health’s Sake, a successful 3-location multidisciplinary practice in Ontario, which includes physiotherapy, chiropractic care, massage therapy, psychotherapy, naturopathy, acupuncture, and osteopathy.

Visit their website at: https://forhealthssake.ca/

Many industries would kill for the kind of demand we have in PT! But in your practice it is easy to get caught up in the negative, the challenges, the grind of small business. I get it -- because I've felt the same way.

However, if things seem like more of a challenge, or are not going right in your practice, have faith, because YOU can turn things around for the better.

There is good news. The PT industry as a whole is VERY much in demand. Many industries would kill for the kind of demand we have. A growing older population that needs our help, a overall very wealthy country and population (comparatively to the world), and a public that is paying billions of dollars for alternative routes for health and medical services.

Listen to this podcast to hear about 5 reasons to be OPTIMISTIC about the PT industry in 2025!

In this podcast episode, you get EARLY ACCESS to a new training! Market2Grow REVEALS how the top 10% of PT + Chiro clinics are growing new patients, attracting top talent, and increasing profitability simultaneously using the 3-pronged Market2Grow™ Strategy.

▶️ Watch the 69-Min YouTube Video: https://youtu.be/qtBSG46bZQQ?si=35_NcurOBnN1i5NX

📊 Get The 38-Page Report: https://access.practicepromotions.net/get-market2grow

📞 Claim Your 45-minute "PT Marketing Master" Strategy Call: https://access.practicepromotions.net/strategy-call

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WHO IS THIS FOR?

✅ Growth-minded PT, Rehab, & Multidisciplinary Clinic Owners with
✅ 2+ Providers who are
✅ Dealing with competition, low patient volume, or aren't sure who they can trust for advertising success.

On this webinar recording, Neil unpacks "Your 2025 Digital Marketing Plan" and what you need to do to MAXIMIZE your new patients online in your Physical Therapy or Chiropractic business going into the New Year.

Love the recording, but want Neil to answer your questions live? Join us live!

We are hosting this LIVE webinar again on Tuesday January 14th, 1pm Eastern!
Click here to register now: https://access.practicepromotions.net/plan2025

WHO IS THIS FOR?

✅ Growth-minded PT & Chiropractic Owners with
✅ 2+ Providers who are
✅ Dealing with competition, low patient volume, or aren't sure who they can trust for advertising success.

If you don't PLAN, you won't GROW your PT or Chiropractic practice.

...but at the same time, creating a massive yearly plan that you then ignore is a waste of time.

On this practice, you'll learn a few simple planning tips that you'll actually USE to grow and level up your practice. Those tips include...

• Setting patient visit goals for Q1 2025
• Analyzing where the bottlenecks are in your practice (is it you?)
• ...why planning is worth it in the first place

Happy New Year!

Don't get left behind! In this podcast, Neil shares on upcoming trends in practice marketing for 2025. Listen to learn about...

• Marketing to hire - how to win the battle for top talent
• Google vs Facebook advertising -- which one is the best for private practices?
• AI for PT and Chiro marketing
• Using data to make the right marketing decisions - website tracking, call tracking, and making sure Google Analytics is HIPAA-compliant

Request a "Marketing Master" Strategy Call: https://access.practicepromotions.net/strategy-call

Is it possible to GROW your PT clinic if you're in a rural community? Absolutely! Today, our guest Jay Schultz, DPT shares how he's grown his patient visits by 15% and new patients by 19%, despite being in a town of 3,562.

In this podcast, you'll learn...

• Which marketing strategies work in a rural area (and which don't)
• Why Google review are crucial for rural clinics
• How to connect with older patients via newsletters

Schedule your PT Marketing Master Strategy Call today: https://access.practicepromotions.net/strategy-call

Leave us a 5-star review by scrolling to "Ratings and Review" on Apple Podcasts

About Our Guest

Today we’d like to welcome Jay Schultz, founder of Schultz Physical Therapy and a Practice Promotions client!

Recently, Jay opened his second clinic location in rural Franklinton, Louisiana – which has a population of 3,562.

Yet despite the small community, Jay’s Franklinton location has seen steady growth. My team tells me that Franklinton has seen a 19% increase in patients + a 15% increase in patient visits (compared to last year).

In this podcast, Jay will share with us how he’s marketing his rural clinic location.