This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!

This walks you through a simple 5-step funnel we use to help PTs get more new patients online:

1. Build a massive online presence with SEO
2. Skip to the front of Google's line with Google Ads PPC
3. Convert patients with an attractive website
4. Build trust by getting regular 5-star Google Reviews
5. Fill your schedule with patient reactivations and referrals with patient newsletters, email marketing, and social media

Curious how this could work for you? Visit PracticePromotions.Net/Kit to request a FREE Physical Therapy Marketing Ideas Kit!

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?

In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.

In this conversation, Eric breaks down:

• How his journey as a PT led him to identify a massive gap in the diagnostic space
• What EMG/NCS testing actually is — and why most PTs are leaving it on the table
• How diagnostics reduce clinical guesswork and improve patient outcomes
• Whether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)
• What PT owners need to know before adding ancillary diagnostic services to their business model
• How insurance factors in — and what's cash-pay vs. covered
• Why Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinics
• How PT practices can partner directly with Integrity Diagnostics

Whether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.

Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/.

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?

In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S.

Will has helped hundreds of clinic owners stop drowning in admin work and start scaling with confidence by placing highly trained Filipino virtual assistants into roles that transform how practices operate.

Here's what we cover:

• Why trying to "do it all yourself" is the most expensive mistake in private practice
• How to stop thinking of a virtual assistant as a cost and start seeing it as a profit-generating investment
• The #1 fear clinic owners have about overseas team members — and why Will says the data tells a different story
• The first role a $1–3M practice should outsource (the answer might surprise you)
• How a Virtual Rockstar can directly drive new patient growth and marketing
• What clinic owners say changes most in their lives once they finally delegate the right tasks
• How to make a virtual team member feel like a true part of your culture — not just "remote help"
• In-house hire vs. Virtual Rockstar: how to make the right call for your stage of growth
• What your clinic could realistically look like 12 months after your first virtual hire
• How AI is reshaping the role of virtual assistants — and what that means for the future of your practice

If you're a clinic owner who's tired, stretched thin, or stuck trading time for dollars — this episode is your roadmap.

Reach out to Will Humphreys on LinkedIn or VirtualRockstar.Com!

How do you scale a PT practice to 140+ locations without losing your brand—or your mind?

In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it.

From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies in the country.

Whether you’re running one clinic or scaling to multiple locations, this episode is packed with actionable insights you can use immediately.

You’ll learn:

• The #1 marketing channel driving real ROI
• How to brand and market after an acquisition
• A “big brand” move any small clinic can make today
• The most overlooked growth opportunity in PT
• How to scale your team and your impact

If you want to grow your practice without guesswork, don’t miss this one.

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world. Here's what he learned that PT Owners need to know!!!

Key Takeaways:

• AI is accelerating fast—use it to enhance your team, not replace them
• Map out your processes (SOPs) to get real value from AI tools
• Automate admin tasks to free your team for patient care
• Focus on the full patient journey: discovery, booking, treatment, follow-up
• The clinics that blend technology with human connection will stand out
• Strong business fundamentals still win—AI just amplifies them

The future is full of opportunity—if you lead with people and power it with AI.

1200+ PT Clinics trust Practice Promotions with their marketing. Learn why at https://practicepromotions.net/!

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...

• Rank for Shoulder Pain on Google & AI
• Speak to patients' pain points
• Use Google Ads PPC

...and ultimately, fill your clinic with more rotator cuff patients!

View the video here: https://youtu.be/_f3xJUSh3I4

And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sign up here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic.

We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile practice.

In this episode, you’ll learn:

• Why Annie started a mobile PT practice and how it has grown
• Differences in patient compliance and scheduling with in-home care
• The #1 marketing channel bringing in new patients
• Valuable local partnerships and referral sources
• How she markets pelvic health vs orthopedic and sports injuries
• Tips for clinics considering adding mobile therapy services
• Why she chose Practice Promotions and the results she’s seen since becoming a client in 2024
• Her growth plans for 2026

If you’re interested in mobile physical therapy, pelvic health marketing, or growing your patient volume, this episode is packed with practical insights.

Remember, Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our plans, pricing, and why 1200+ PT clinics across North America trust us with their marketing.

Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator.

Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff.

Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group.

Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 million in active deals.

In this episode, we’re covering both sides of the deal: how to buy a clinic the right way and how to sell your clinic for maximum value. We’ll walk through what buyers look for, what makes a clinic more valuable, and how owners can approach the process with clarity and confidence—whether they’re looking to grow through acquisition or plan an exit down the road.

Connect with Rick & Soroush on their Clinic Accelerator website!

You can also follow them on Instagram: @thericklau and @soroush.phyzio