Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Amy G, Head of SEO at Practice Promotions, to break down what the rise of AI search means for PT clinics and what owners need to do to stay visible as search continues to evolve.

We cover:

• How patient search behavior is changing with ChatGPT, Gemini, and Google AI Overviews
• Why AI search is changing the way patients discover and evaluate PT clinics
• Why local SEO is more important than ever for growing your clinic
• What Google’s evolving search landscape means for physical therapy practices
• How traditional SEO and AI search optimization work together
• What PT clinics need to do to improve their visibility across Google and AI platforms
• How to future-proof your clinic’s online presence as AI continues to transform search
• What Practice Promotions is doing to help 1,200+ PT clinic locations stay competitive in the changing search landscape
• The key steps PT owners can take now to make sure their clinic gets found by the patients looking for them

If you want to understand how AI is changing healthcare search—and what your PT clinic can do to stay visible on ChatGPT, Google, and AI Search—this episode will give you the insights and strategies you need to stay ahead.

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/

Your PT clinic already has valuable patient data, but are you using it to drive growth?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brij Bhuptani, CEO and Co-Founder of Spry Healthcare, to discuss the new Spry × Practice Promotions integration and how connecting your EMR with your marketing can help PT clinics improve patient retention, reactivation, and growth.

We cover:

• Why PT clinics often struggle to turn patient data into marketing opportunities
• How your EMR can become a growth asset—not just a clinical documentation tool
• What the new Spry × Practice Promotions integration does and how it works
• How patient data like last visit, last eval, total visits, and gender can power targeted campaigns
• How automated campaigns can help reactivate patients and improve retention
• Why securely connecting patient data matters for privacy, security, and compliance
• What Phase II of the integration means for website lead capture and new patient intake
• What PT owners using—or considering—Spry should know about the partnership

If you want to get more value from the patient data your practice already collects and connect your clinical and marketing systems more effectively, this episode will show you what’s possible.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices can use authentic content to strengthen their brand and grow.

We cover:

• How Scott went from treating patients to leading marketing and growth at MovementX
• Why stories can connect with patients more effectively than credentials and servicesWho should be the hero—and who should be the guide—in your PT marketing
• The stories most PT practices already have but aren’t tellingSix ways PT practices can strengthen their online presence
• Why authentic photography can outperform stock imagesHow to generate more Google reviews without constantly asking patients
• The minimum effective approach to blogging and website optimizationThe email automation every PT practice should have running
• How storytelling changes when marketing to patients, recruiting PTs, and building referral relationships
• How marketing a mobile PT company differs from a traditional brick-and-mortar clinic
• One marketing experiment that failed—and the lesson it taught

If you want to move beyond simply listing your services and credentials and start telling stories that build trust and connect with the people you want to reach, this episode offers practical strategies you can put into action.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net

Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have the right strategy behind it.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down Social Media 101 for PTs and the key strategies clinic owners need to grow their practice through social media.

We cover:

• How to optimize your social media profiles for search
• Why social media is becoming a search engine
• How Google Business Profile can support local visibility
• Why video and storytelling are essential for engaging content
• How to showcase your staff and patient success stories
• How often PT clinics should post—and how to batch content
• How UTM tracking can measure which posts drive website traffic
• The difference between PR, marketing, and sales

If you want to stop posting just to stay active and start using social media to support real practice growth, this episode will give you a clear strategy to get started.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients.

We cover:

• How much PT clinics should actually spend on Google Ads
• The key numbers every clinic owner should track
• Why promoting specific specialties can outperform generic campaigns
• What to look for when choosing a Google Ads agency
• Why asking patients “How did you hear about us?” isn't reliable tracking
• How AI Call Intelligence can connect ad spend to booked appointments
• How to turn Google Ads data into smarter marketing decisions

If you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities.

Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!

Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones.

This episode, we sit down with Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth.

We cover:

• Eric's #1 piece of financial advice for PT owners
• What financial strength really means for a practice
• The biggest financial challenges owners face in 2026
• Key metrics every owner should track (including labor efficiency ratio)
• Common financial mistakes that hurt long-term stability
• How to improve cash flow and build the right reserves
• Warning signs of financial trouble — and how to balance growth with stability

If you want a healthier, more resilient practice this year, this one's worth your time.

Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/!

SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026.

In this episode:

• What SEO actually is, and why every PT clinic still needs it
• How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews
• The difference between using AI tools and having a real SEO strategy
• The biggest SEO mistakes physical therapy clinics are making today
• The most important SEO priorities for attracting more qualified patient leads
• Why local SEO is critical for growing your clinic
• How long SEO takes to produce results, and what clinic owners should realistically expect
• What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions
• How to future-proof your clinic's online visibility in the age of AI
• Amy's top advice for PT owners who want to dominate Google and AI search

Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams.

In this episode:

• Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners
• The reimbursement trap that's keeping many practices focused on the wrong growth strategy
• Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance
• How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more
• Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue
• How recurring wellness services can keep patients engaged long after they finish rehab
• The real-world success story of a PT clinic using Google Ads to grow its massage therapy services
• One simple question every clinic owner should ask to uncover their next major growth opportunity

Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community.

Visit PracticePromotions.net to learn more and request pricing.