PURPLE COW WOW Guy Dr. Bob Pick - Episode 38

This episode features Dr. Bob Pick, DDS, a practicing dental specialist.

He is also best known as the "PURPLE COW WOW" guy, a professional practice management business coach focused on dentists.  Inspired by the book by Seth Godin, "Purple Cow" Dr. Bob embraced the notion to be VERY different in his business and practice. 

"Be so good, you cannot be ignored..." says Dr. Bob Pick. 

LISTEN & LEARN from this master of practice promotion and marketing. 

He explains how by simply being a "Purple Cow" in a field of cattle is your way to stand out. 

Standing out among your peers is your business challenge. 

Key factors messages:  

• Must have effective TEAM Building  events: Business Team Building Retreat
• Social Media effectiveness
• designate an effective Public Relations manager for your practice
• Keep a consistent message and keep it going
• Know your WHY  - Does your TEAM know your Mission, Vision, & Culture??

Our MISSION at PRACTICE MASTERY Podcast is to produce high quality legacy content to teach, inspire and help motivate you, the listener to move one step closer to achieving practice mastery in a wide spectrum of health practice.

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We hope this and all our episodes help bring you one step closer to PRACTICE MASTERY. Thanks for listening! 

CASTING: Do you think you would make an excellent guest on the Show? Email us at: adio1@telus.net

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PRACTICE MASTERY Podcast is created and produced by Dr. Alan Chong. All content within the podcast is the exclusive intellectual property of Dr. Alan Chong, his heirs and assigns and is protected by Copyright 2020-22, Alan Chong, High Profits Practice and PRACTICE MASTERY Podcast. All rights reserved.