• Partners In Possibility

  • 著者： Plus Company
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Partners In Possibility

著者： Plus Company
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  • In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:

    What paths are going to make a campaign’s success more than a possibility?

    Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.

    This…is Partners in Possibility.

    From the Plus Company
    2023 Plus Company
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あらすじ・解説

In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:

What paths are going to make a campaign’s success more than a possibility?

Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.

This…is Partners in Possibility.

From the Plus Company
2023 Plus Company
マーケティング リーダーシップ 経済学
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エピソード
  • Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza

    Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza
    2024/12/04
    According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of the power that AI can bring to the marketing table. Sadly, the result is that more than half of today’s marketers are not using AI to its fullest potential.

    Today we’re demystifying how marketers can accelerate their creative measurement and better use AI and prediction tools.

    In this episode we’re speaking to Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations & Mekanism, and Michael Cohen, Plus Company’s Global Chief Data & Analytics Officer. Together they will help us understand how we can harness the power of AI to provide actionable insights, and real-time data to drive successful campaigns.

    Subscribe to Partners in Possibility on all podcast platforms and never miss a tip, insight, or new marketing idea!

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    31 分
  • Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax

    Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax
    2024/11/13
    Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand get if they made a short film instead of an ad?

    Join Brett as he invites Gah-Yee Won, Head of Marketing at Intuit, and Josh Budd, Chief Creative Officer at Citizen Relations, as they discuss their award-winning short–film Undone. Josh came to Intuit with an experiment to better market to Gen-Z and heavily play on the anxiety so many of us feel around tax time.

    Tune in to better understand how a 9-minute short horror film helped to generate buzz at places like Drum Magazine, and even a few film festivals. If you want to jumpstart the way you engage with your Gen-Z customer base you’re not going to want to miss this.

    -Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing to Gen Z!

    Undone Short Film
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    27 分
  • De-stigmatizing Women’s Healthcare in Brands and Beyond With Katie Jensen and Lauren Redfern

    De-stigmatizing Women’s Healthcare in Brands and Beyond With Katie Jensen and Lauren Redfern
    2024/10/30
    Over 50% of the world will experience menopause at some point in their lives, so why is it such a taboo to have an honest conversation about it? One brand is aiming to completely de-stigmatize this normal stage of life and create a space where both customers and companies can thrive together.

    Today, on Partner’s in Possibility we’re joined by Katie Jensen, the Group Creative Director at Mekanism, and Lauren Redfern the Executive Director at Hormonally.

    Hormonally.org describes itself as a trusted health ally for women, delivering vital resources that help women make informed decisions about their bodies. Together we’re going to explore how Hormonally is supporting women and their healthcare while getting brands more involved in the future of their female customers.
    • Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing!
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    29 分
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