Ari Tulla is a San Francisco-based entrepreneur and the co-founder & CEO of the smart nutrition service, Elo, whose mission is to transform food from the leading cause of disease to medicine.

Ari is also an active angel investor and advisor with a portfolio of 40 startups, including Virta Health, Good Eggs, and Ōura.

Previously, Ari was the CEO of Quest Analytics, the market leader in doctor data and network management. Ari led the company through a pivotal growth stage from $15M to $40M in revenue. Before joining Quest Analytics, Ari was co-founder and CEO of BetterDoctor, a doctor search engine.

BetterDoctor raised $30M from first-tier investors, including NEA and Uncork Capital. In June 2018, BetterDoctor was acquired by private equity firm Vestar Capital. Before BetterDoctor, Ari led Nokia’s game and application studios. When not working or co-parenting his two young children with his wife, Ari spends his time on the steep cliffs, powdery slopes, and big cold waves that only Northern California can offer.

During this episode, Ari chats to Victoria Fenton about:

• his journey from Nokia to nutrition - and the interesting challenges and similarities in smart-tech over the years
• the issues we currently face in the healthcare world, and how Elo is aiming to tackle them
• personalized nutrition and supplementation - how to do it, why many companies get it wrong and how Elo is addressing the problem
• personalized protein powder post workout - and how to integrate health-tech to support your recovery and physiology
• the future of healthcare, and the fundamental need for change
• the importance of the human element (in Elo's case: nutrition coaches) for behavioral transformation when it comes to our health

And so, so much more.

Find Elo - get your kit and your personalized supplements today - head to https://elo.health

Discover more about Oura - head to https://ouraring.com