75% of internet users flock to social media to research products and services. That’s over two billion potential consumers waiting to connect with you!

And with more than 17 social media platforms available to reach your audience, you’ll want to be sure you’re everywhere they are. In the “good old days,” it might have been enough to create a Facebook page and think: “Hey – we’re on Facebook! We’re social!” Nowadays, people are using multiple platforms and expect you to be there too.

What’s more, each social media platform has its unique characteristics and strengths. Some are better suited for certain types of businesses than others. So how do you choose the right one? How do you know if Instagram, Facebook, or Twitter is right for you? In this episode we're unpacking the data and offering some suggestions to help you narrow down the playing field.

Important links your should know:

• Connect with Christie at https://www.contentbyrequest.com/
• Access the Ultimate Marketing Playbook at https://www.contentbyrequest.com/ultimate-marketing-playbook
• Create your ideal client persona online for free at https://www.semrush.com/persona/?utm_source=PersonaExamplesBlog&utm_medium=blog&utm_campaign=Q4-BuyerPersonaRelease&utm_content=CTA