The pitch to become British Rail’s advertising agency in 1979 is one of the greatest of all time. It involved an immersive theatrical experience that showed an audience a problem in a completely new light. The story has been told to me many times by many people, but always with a different spin. I decided to find out the truth for myself and tracked down Graham Thomas, who was – in 1979 – an Account Manager for Allen, Brady & Marsh, and played a vital role in this now-legendary pitch.

In this episode, he talks me through the pitch itself as well as taking me on a journey behind-the-scenes of the clandestine world of 1970's advertising. Wire-tapped mini-cabs, walkie-talkies, buttering up hotel porters, theatrics and playbooks - this episode is 80 minutes of pitching GOLD.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

The pitch to become British Rail’s advertising agency in 1979 is one of the greatest of all time. It involved an immersive theatrical experience that showed an audience a problem in a completely new light. The story has been told to me many times by many people, but always with a different spin. I decided to find out the truth for myself and tracked down Graham Thomas, who was – in 1979 – an Account Manager for Allen, Brady & Marsh, and played a vital role in this now-legendary pitch.

In this episode, he talks me through the pitch itself as well as taking me on a journey behind-the-scenes of the clandestine world of 1970's advertising. Wire-tapped mini-cabs, walkie-talkies, buttering up hotel porters, theatrics and playbooks - this episode is 80 minutes of pitching GOLD.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

Oren Klaff is the real deal. He raises vast sums of investment capital every single day using his unique and hugely popular methods of pitching - as outlined in his international bestselling book, Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal.

We talk about a LOT of topics: swagger, making money, persuasion, human behaviour, capital markets, Anthony Scaramucci, cognitive psychology, power hierarchies and status, billionaires and valets, values, and negotiating - and we even do some role play.

WARNING - there is some fairly explicit and expletive language throughout this episode, but if you’re ok with that, grab a drink, sit back, and get ready to take notes.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

Oren Klaff is the real deal. He raises vast sums of investment capital every single day using his unique and hugely popular methods of pitching - as outlined in his international bestselling book, Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal.

We talk about a LOT of topics: swagger, making money, persuasion, human behaviour, capital markets, Anthony Scaramucci, cognitive psychology, power hierarchies and status, billionaires and valets, values, and negotiating - and we even do some role play.

WARNING - there is some fairly explicit and expletive language throughout this episode, but if you’re ok with that, grab a drink, sit back, and get ready to take notes.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

In this episode of the Pitch Masters podcast, I speak to yet another one of my all-time pitching heroes, the legendary Peter Coughter, founder and CEO of Coughter & Company, Professor at VCU Brandcenter, and author of one of my favourite books - The Art of the Pitch: Persuasion and Presentation Skills that Win Business.

In this episode, we discuss a lot of pitch material - the fear we all have, whether we need a deck, bringing the right people, and breaking the rules. But, best of all, Peter is a natural-born storyteller, and this episode is packed to the brim with pitch anecdotes that will make you laugh and cry. He tells me how he helped the Boston Olympic Committee win the honour of being the US City of choice to be put forward for the 2024 Summer Olympics, by employing a highly emotional and heartfelt story about the Boston Marathon Bombings. He tells me the story of how he used a scene from Conan Barbarian to win the hearts and minds of a business that were strongly opposed to his agency. He also tells me the hilarious story of a pitch that went horrendously wrong in a hotel when the slide projectors became effected by the pushing of buttons in the elevator. He tells me a lot of great stories.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

Sit back, grab a drink, and get ready to take notes…

In this episode of the Pitch Masters podcast, I speak to yet another one of my all-time pitching heroes, the legendary Peter Coughter, founder and CEO of Coughter & Company, Professor at VCU Brandcenter, and author of one of my favourite books - The Art of the Pitch: Persuasion and Presentation Skills that Win Business.

In this episode, we discuss a lot of pitch material - the fear we all have, whether we need a deck, bringing the right people, and breaking the rules. But, best of all, Peter is a natural-born storyteller, and this episode is packed to the brim with pitch anecdotes that will make you laugh and cry. He tells me how he helped the Boston Olympic Committee win the honour of being the US City of choice to be put forward for the 2024 Summer Olympics, by employing a highly emotional and heartfelt story about the Boston Marathon Bombings. He tells me the story of how he used a scene from Conan Barbarian to win the hearts and minds of a business that were strongly opposed to his agency. He also tells me the hilarious story of a pitch that went horrendously wrong in a hotel when the slide projectors became effected by the pushing of buttons in the elevator. He tells me a lot of great stories.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

Sit back, grab a drink, and get ready to take notes…

You've probably heard of the power of storytelling in business, but how do we actually go about doing it - and do we need to be a natural-born storyteller? Enter, Hilary Salzman, the Business Storyteller.

Hilary is the founder of 22-stories.com and she's on a mission to get more people telling stories to grow their business. In this episode of Pitch Masters, we talk about why we should tell stories in business, the science behind creating emotional connections, and frameworks that you can immediately start using to create your own compelling stories. We also talk about the challenges that women face in male-dominated industries, overcoming imposter syndrome, and we have an open discussion on whether ChatGPT has a role in storytelling.

You can connect with Hilary on her website, Instagram, and Linkedin, and I would HIGHLY recommend her Podcast, The Everyday Storyteller.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

Sit back, grab a drink, and get ready to take notes…

You've probably heard of the power of storytelling in business, but how do we actually go about doing it - and do we need to be a natural-born storyteller? Enter, Hilary Salzman, the Business Storyteller.

Hilary is the founder of 22-stories.com and she's on a mission to get more people telling stories to grow their business. In this episode of Pitch Masters, we talk about why we should tell stories in business, the science behind creating emotional connections, and frameworks that you can immediately start using to create your own compelling stories. We also talk about the challenges that women face in male-dominated industries, overcoming imposter syndrome, and we have an open discussion on whether ChatGPT has a role in storytelling.

You can connect with Hilary on her website, Instagram, and Linkedin, and I would HIGHLY recommend her Podcast, The Everyday Storyteller.

If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

Instagram: https://www.instagram.com/dannyfontaine/

TikTok: https://www.tiktok.com/@pitchguy

YouTube: https://www.youtube.com/@pitchguy/

Linkedin: https://www.linkedin.com/in/dannyfontaine/

Sit back, grab a drink, and get ready to take notes…