• Pitching Powerhouse

  • 著者: Jen Berson
  • ポッドキャスト

Pitching Powerhouse

著者: Jen Berson
  • サマリー

  • Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!
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あらすじ・解説

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!
エピソード
  • How to Run Your Agency While Being a Present Mom
    2024/11/21

    Moms can have it all, but we don’t have to DO it all.

    Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But here’s the thing: moms can absolutely have it all, just not by doing it all. Prioritizing what matters most to you and outsourcing the rest? That’s the real win.

    In this week’s episode, I’m sharing seven practical tips for balancing the chaos of motherhood with the demands of running a business. It’s not about being perfect or always getting it right—it’s about making intentional choices that work for you.

    From leaning on your team (delegation is magic!), letting yourself operate in maintenance mode when needed, or learning to drop the guilt and give yourself some grace, these tips are here to meet you where you are.

    I know you’re figuring it out day by day, and I’m here to help you create a business that works for your family and your big dreams. Because trust me, you can do both.

    What You’ll Learn in This Episode:
    ➡️ How to get the most out of naptimes and pumping sessions.
    ➡️ Why leaning on your team is a total game-changer (and how to get comfortable with it).
    ➡️ The beauty of letting maintenance mode be enough for now.
    ➡️ How to finally ditch mom guilt—and why it’s not serving you.
    ➡️ The mindset shift that makes school hours your superpower.
    ➡️ What to do when your agency passion feels MIA
    ➡️ And why giving yourself grace is the best gift you can give yourself as a mom and entrepreneur

    💡 If you’re looking for a supportive community of agency owners and PR professionals, join us in the Powerhouse Pros Facebook group: https://www.facebook.com/groups/profitableprpros

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-run-agency-while-being-a-present-mom

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros

    Access our online hub for PR pros: https://www.profitableprpros.com

    Download our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

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    36 分
  • 6 Ways to Be the PR Partner Journalists Need Right Now
    2024/11/14

    Reliability builds trust and positions you as a dependable media partner! ✨

    Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand.

    In this week’s episode, I share six ways that we, as PR and media professionals, can support journalists as their industry shifts. From leading with empathy and being a true resource to being flexible with your pitches and treating journalists as personal connections, you’ll leave this episode feeling more confident in your role in the media industry.

    What You’ll Learn in This Episode:

    ➡️ What it means to lead with empathy
    ➡️ How to be a true resource for your journalism contacts
    ➡️ Why you should maintain media relationships outside the newsroom
    ➡️ How to make life easier for journalists
    ➡️ The importance of being flexible with your pitches
    ➡️ Why keeping up with your media contacts on social media matters

    💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships.

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-ways-to-be-the-pr-partner-journalists-need-right-now

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros
    Access our online hub for PR pros: https://www.profitableprpros.com
    Download our free resources: https://www.jenerationacademy.com/our-resources
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

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    35 分
  • Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches
    2024/11/07

    Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉

    Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab coaching call, where our community came together to give real-time feedback on a pitch. From tightening up the messaging to crafting a killer call to action, you’ll discover proven strategies to help your pitches resonate with the media—and get results. 🚀

    Join us as we walk through each section of the pitch, breaking down what worked and what could be streamlined for maximum impact. This episode is packed with actionable tips to help you elevate your PR skills and increase your pitch success rate. Plus, we dig into an important side discussion about managing "trial" work and setting up client boundaries that lead to long-term, paid relationships.

    What You’ll Learn in This Episode:

    • Real-world pitch editing tips from experienced PR pros
    • How to create a clear, effective call to action in your pitches
    • Best practices for managing unpaid trial work with clients
    • Insights into fostering a supportive, feedback-rich PR community

    Whether you’re looking to enhance your pitching approach or simply gain inspiration from our PR community, this episode will give you tools and confidence to tackle your next media pitch. 🎧

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/real-time-pr-pitch-review

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.com
    Download our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

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    1 時間 6 分

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