I had the best time talking to Eliot Brooks, an amazing human being and serial entrepreneur. Eliot and I met a long time ago when he joined our programme at Centre for Entrepreneurs. Eliot began his career in finance and technology before co-founding Thriva, looking for a solution to his own health problem. Today Thriva is a prominent UK home diagnostics company. Over 7 years as COO, Eliot helped scale the company to over 100 employees, with a turnover exceeding £150m. In 2021, he gained recognition on Forbes 30 Under 30 for Thriva's role in COVID-19 antibody testing. In late 2022, Eliot turned his attention to the climate emergency. He co-founded Cocoon, to focus on decarbonizing sectors like Steel and Cement, responsible for 14% of global greenhouse gas emissions.

Eliot is a true second curver, having successfully grown his first venture, he could no longer ignore his inner guide, sending him in a new direction to address a major challenge which he was passionate about. Again, he was brave and took the jump and he tells us how he did it here.

Eliot speaks compellingly and openly about risk-taking, resilience, learning from failure and aligning his passion with his work. He shares his views on how being an entrepreneur is more about working smartly and trusting your instinct, using the synthesis of learnings and experiences to lead you to the right decisions.

To those wrestling with their current status quo, Eliot's advice is to embrace change. To figure out if a passion can be transformed into a venture, he suggests beginning by documenting and turning that into an outlet, a mode of self-exploration to guide that leap towards fulfilling entrepreneurship or a new path.

You will love Eliot’s story. It is a brilliant example again of how career progress isn't exclusively about a straight-line trajectory, but about leveraging life’s cumulative experiences into something you are passionate about.

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