We are talking to an awesome mariner called Todd McGuire, who heads up an American organisation called 11th Hour Racing, an equally awesome professional offshore sailing team that’s racing with purpose, working on collaborative solutions for ocean health, and leaving a positive impact in its wake.
At Bluewater, we care about what goes into our oceans because we care about what goes into our bodies when drinking or washing with water. We humans are causing life on Earth to vanish. We humans have directly altered at least 70% of Earth's land, mainly for growing plants and keeping animals. We’re behind deforestation, the degradation of land, loss of biodiversity and pollution, and have negatively impacted both land and freshwater ecosystems, triggering poor air quality, and undrinkable water. Pollution is so bad that 2.4 billion people do not have access to clean water sources.
Nature is suffering as well. Researchers estimate there are 5.25 trillion pieces of plastic debris in the ocean, leaching chemicals into the waters that threaten all living creatures. Scientists say a quarter of all coral reefs are considered damaged beyond repair, with two-thirds under serious threat. This is deadly serious for us and the planet as a whole. Coral reefs are home to 25% of aquatic life, many of which are responsible for the natural filtration of the ocean and production of necessary nutrients that are vital for life under the sea.
For all the reasons above, Bluewater has put sustainability and ending the need for single use plastic bottles at the heart of our business mission to produce leading edge water purifiers for use in homes, businesses and public distribution as well as planet-friendly refillable water bottles made of stainless steel and glass.
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