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PlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship Bracelets
- 2024/09/25
- 再生時間： 15 分
- ポッドキャスト
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サマリー
あらすじ・解説
In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans were tasked with weekly missions to earn friendship bracelets representing different eras of her career. We discuss the strengths and shortcomings of this campaign, from collectible digital rewards to the potential for more impactful incentives, and how gamification creates engagement by turning fans into active participants.
Tune in as we explore how Taylor’s challenge reflects broader trends in marketing and customer engagement, and how gamification can be used to turn passive consumers into loyal, engaged communities. Whether you’re a marketer, entrepreneur, or simply fascinated by the future of online interactions, this podcast is for you.
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai