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  • How Your Values Make You A Magnetic Host – PTC 513

    How Your Values Make You A Magnetic Host – PTC 513
    2024/10/05

    It has been said many times that people do business with those they know, like and trust. Having common values help you build that rapport.

    RELATIONSHIPS

    I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways.

    Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values?

    Your values build the foundation of who you are.

    To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out.

    INFLUENCE THROUGH VALUES

    This happens when you get clear on the characteristics of an influential authority.

    First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you?

    Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles.

    Now describe that pivotal moment when you discovered this was your mission. When did that transformational moment happen that gave you your superpower?

    Then you need to develop the stories of your journey that demonstrate your values, beliefs, and principles. What insider language is incorporated into those stories that is used by your tribe?

    Finally, you need a tribe to spread your message and be your testimonials.

    BEGIN WITH VALUES

    This entire process starts with defining your values. You can't develop your origin story, foundational principles, transformational moment, stories to share, or a tribe to spread it without first knowing your values.

    Be brave and stand for those values you believe in. It will be scary. Do it anyway.

    If you try to please everyone, you please no one. You become safe and middle of the road. When you're in the middle of the road, you become roadkill.

    Make people pick a side. When you make people care, you will attract the right people and repel the wrong people.

    If everyone rates you a 3 on a one-to-five scale, they really don't care. Three means, "I could take it or leave it. I really don't have a feeling either way." That's a bad place to be.

    When you pick a side, some people love you and others hate you. That's ok. At least they care.

    You'll attract more people who love you and the people who hate you won't come back anyway. They weren't going to buy in the first place.

    You will be ok. Stand for what you value.

    VALUES WITH ROBERT MACPHEE

    I want to share an interview I recently did on the Podcast Profits Summit on values with Robert MacPhee. This will help you get started.

    Robert MacPhee is the creator of the “Excellent Decisions” values-based leadership program and the author of "Living a Values Based Life".

    He is the former Director of Training for the Canfield Training Group, having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles.

    Robert is an expert in experiential learning, peak performance, values clarification and leadership. He is also the host of the Value Based Life Podcast.

    You can find Robert's free gift at www.PodcastTalentCoach.com/values. It is the Values Advantage free video mini-course to begin the process of discovering what YOUR highest values are.

    Enjoy the gift from Robert.

    If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    50 分
  • The Real Reason Your Offer Isn't Working – PTC 512

    The Real Reason Your Offer Isn't Working – PTC 512
    2024/09/29
    WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [Podcast Launch Workshop Details HERE.] MY JOURNEY INTO PODCASTING I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995. In 2009, I discovered podcasting and began helping podcasters in 2012. I love podcasting. But it isn't about podcasting. It's about authority and relationships. The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling. OFFER WITH ORIGIN Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard. Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms. It isn't about the platform. This is about creating relationships. If you follow them, you know a lot about each of these guys. Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store. Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle. Russell was a wrestler and lives in Boise. It all started with his potato gun. Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck. You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience? It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships. YOUR OFFER WITH AUTHORITY Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence. Your offer isn't the secret to your success. This is about positioning you as the “go to” expert in your niche. Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet. When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you? As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads. Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals. YOUR OFFER WITH PERSONALITY Become an influential authority by infusing you and your story into every episode. Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality. Everyone has a personality and can be a storyteller. This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995. Over the years I have built and activated huge audiences. I build influencers. When you know your "why", your what becomes more impactful. This is how you develop an effective offer. You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality. IT ISN'T YOUR FUNNEL Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease. Attract people with who you are. You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport. Stories build relationships. The podcast is just the vehicle. It is secondary to your story. The key to your success is your authority and influence. The name of the game for an offer that converts is authority. Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world? You can be a personality. Just understand it's a journey, not 6 steps to success. YOUR SECRET WEAPON I'm not your only solution. But, I am your secret weapon. You can learn podcasting from a million different YouTube videos. But none of them have the experience I do. It's not just my years of experience. It is my track record. I'm best in class. Here are a few examples: Name: TaVona Denise Podcast:Conversations With TaVona Denise Result:I recently used an episode to promote a summit I hosted. I believe the reason the summit was such a big success, was because I used the podcast to promote it. Testimonial: What I love most about working with Erik is how organized he is. This wasn’t a haphazard, thrown-together coaching program. He showed me things in a step-by-step format. He gave me things to do before each call. He...
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    32 分
  • Do You Have A Personality? – PTC 511

    Do You Have A Personality? – PTC 511
    2024/09/22
    Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it. People come for your content. They come back for you. Become magnetic by developing and embracing your personality. LINKS: Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop Podcast Strategy Call - http://www.PodcastTalentCoach.com/apply WHAT IS PERSONALITY A personality is the combination of characteristics or qualities that form an individual's distinctive character. I want you to be a magnetic character who attracts people to you. But I don't want you to create some character that isn't true to who you really are. Defining your personality and character is an exercise in self-evaluation. You need to dig deep to find the qualities that make you unique. PODFADE Many podcasts fade away after about 7 episodes. I thought this stat was an old wives' tale until I did the research. While on a call with a client, we were looking for podcasts where she could be a guest. As we looked through the podcasts in her niche, we realized many of them only had published a few episodes and had faded away years ago. There are around 4 million podcasts today. However, only half of those podcasts are actively publishing new content. Podcasts fade away for 3 reasons. Podcasting is more work than they thought it would be. The show doesn't grow as fast as they thought you would. You can join us for the Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop. And, the show doesn't make money as soon as they thought it would. These can all be solved with your personality. PERSONALITY SOLUTIONS People will come to your show for your content. They continue to come back for you. Creating a podcast every week becomes difficult when you are trying to teach something new every week. The show doesn't need to be new information every week. It needs to be new context every week. Teach the same principles through different context. Add stories, case studies, your personality, and a fresh perspective. Dave Ramsey hosts the Ramsey Show. It is a 3-hour daily radio show and podcast that began in 1992. On his show, Dave answers listeners questions about personal finance. Nearly every question is answered through the filter of Dave's eight baby steps to get out of debt and build wealth. Nearly every answer for decades has been one of the 8 same answers. Dave's show is one of the top five most-listened-to radio shows in the country. People aren't coming back every day for the answer. They come back for the stories. It's all about the context. STOP TEACHING As you are creating your episode, stop teaching. Make it less about the how and more about the why. Information isn't engaging. Entertainment attracts listeners. When I was getting my architecture degree, I had a professor who taught architectural history. Every morning he would turn off the light, turn on his projector, and read his historical notes of every building he showed. I could barely stay awake in that class. In high school, I took U.S. History with Mr. Johnston. When he taught topics, he would tell stories that would bring the characters to life. I'm not a history fan, but loved that class. Both classes where teaching history. But the engaging class was about the story, not the information. I'M NOT A PERSONALITY Many people don't think they are entertaining. They don't feel they have a great personality. You don't need to be over-the-top to be a great personality. Stand apart from the rest by being yourself. It doesn't require that you be funny or boisterous. You don't need to be Howard Stern or Gary Vaynerchuk or Dave Ramsey. Get noticed by being authentic. Consider Barbara Corcoran from Shark Tank. She is a big personality without being larger than life. You just love her for who she is. How about Mel Robbins from the Mel Robbins show? She is a former on-air commentator for CNN and contributing editor for Success Magazine. Mel is an amazing personality because she is authentic. She shares her wins and losses on every episode. Her personality isn't over-the-top. She is just herself. You can be yourself. It just takes a little bravery to embrace who you really are. CRAFTING YOUR PERSONALITY So how do you craft your personality and begin to show it to everyone? Becoming a well-known personality who can transform into the "go to" influential authority in your niche requires five elements. Using these five elements will make you interesting. First, you need an Origin Story. How did you get your superpower? It's the thing that make you who you are. Next, you need foundational principles. What do you stand for and what do you stand against? Pick a side. Then you need stories. These are examples that support your principles. Next, you need a transformational moment. This is the point in time when you realized the thing that changed your life. Finally, you need tribe lingo. These are the words and phrases that you use ...
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    32 分
  • Creating An Effective Interview – PTC 510

    Creating An Effective Interview – PTC 510
    2024/09/15
    AN EFFECTIVE INTERVIEW REQUIRES STRATEGY Interviews can be a powerful tool for your podcast. But creating an effective interview requires a strategy and plan. In this episode, I want to show you how to use strategic questions to craft an effective interview that helps you reach your goals. I'll also share a recent interview I conducted with popular music artist Teddy Swims. We'll dissect it to see what makes it an effective interview. Get details on your Podcast Strategy Coaching Call with me here: https://podcasttalentcoach.com/strategy-call/ WHY DO YOU INTERVIEW? You first need to ask yourself why you are conducting interviews in the first place? What are interviews doing for you? Solo episodes build your credibility. Interview episodes build your network. When you create a solo episode, you have the entire episode to demonstrate your expertise, share your story, and connect with your listeners. The episode is all you. But, a solo episode also requires you to do the heavy lifting and create all the content yourself. Doing a show by yourself doesn't require coordinating calendars to schedule the recording, which is a big benefit to me. I like to record when it's convenient for me. That may not be as convenient for a guest. You will also be the only person promoting a solo episode. When you create an effective interview episode, you don't have nearly as much room to demonstrate your expertise. The spotlight needs to be on your guest. However, I'll show you how to get creative to interject yourself into the episode. On the other side of the coin, there are many benefit to interviews. When you interview guests, it is easier to create content. To build an effective interview, you simply need to create a few great questions with a story arc. Then, have a great conversation by being a good listener. It is also possible that your guest will promote. This usually happens when you make a clear ask before the interview and make it incredibly easy for your guest to share. When your guest shares the episode, it helps you build your network by getting in front of your guest's tribe. On top of the exposure to a new tribe, you can also build a relationship with your guest. Over the long haul, this can help you get even more exposure. EFFECTIVE INTERVIEWS ARE ABOUT MOMENTUM So, how long should your effective interview be? I get this question often. When it comes to your content, there is no such thing as too long, only too boring. I have listened to episodes that are an hour long, and I wish it was longer. Then there have been 15-minutes episodes that seemed to drag on forever. An effective interview is all about momentum. Just like your solo shows, effective interviews cannot be information alone. When you infuse story and emotion into your interviews, you keep your listener engaged. People have learned from story as long as people have been around. TEDDY SWIMS INTERVIEW Earlier this week, I had the pleasure to interview singer-songwriter and popular music artist Teddy Swims. When I attend concerts, I typically go backstage to the artist's meet and greet. This is where a group gathers in a room. The artist comes in to shake hands and take photos. My wife and I had been looking forward to the Teddy Swims show for quite some time. He has an amazing soul and sound. Two weeks before the show, my contact told me Teddy isn't doing any meet and greets. He then said Teddy would be willing to do an interview if I was interested. I jumped at the chance. Creating effective interviews with pop stars can sometimes be challenging. They are often asked the same questions, provide standard answers, and can be a little standoff-ish. Teddy has blown up quickly, and I was a bit nervous. The music of Teddy Swims is hard to define. He blends R&B, soul, country and pop into a mix that is quite unique. He started publishing cover tunes on YouTube back in 2019. People started taking notice by his unique voice and style. Teddy released some original songs digitally. But he really rose to fame with his 2023 song "Lose Control". Zero to stardom in 3 years is incredibly fast. So, getting a chance to interview a guy who achieved fame quickly and probably isn't a seasoned interviewee is a risk. EFFECTIVE INTERVIEW PREP As I prepared for the interview, I didn't do a ton of prep. It was maybe 15 minutes. Many people spend hours trying to know everything about their guest. When I prep for an interview, I find a few select pieces of information that will help me craft an interesting conversation. I don't need to know everything about my guest. It is my goal to create a conversation that will make the audience interested in my guest. My interviews are not designed to show you how much I know about my guest. I want to ask questions you would ask my guest. To create an effective interview, I also want to get my guest to tell stories and be engaging. So now I'm walking into an interview with a guy who is fairly new to this game, and I need to make it as...
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    42 分
  • The Entrepreneur Roller Coaster – PTC 509

    The Entrepreneur Roller Coaster – PTC 509
    2024/09/07
    HOW TO SURVIVE THE ENTREPRENEUR ROLLER COASTER Have you ever been on the entrepreneur roller coaster? It is all about the ups and downs of being an entrepreneur. IMPORTANT LINKS Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast. If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttalentcoach.com/workshop. THE BOOK As I've created this podcast, I've experienced the entrepreneur roller coaster time and time again. One day it is the best thing going. You get a client to enroll and you're on cloud nine. The next day you get the email that a client is not renewing and they are moving on. You're bummed for the next three days. This all comes to life everyday for most of us as entrepreneurs. It is also described in an amazing way in the book The Entrepreneur Roller Coaster by Darren Hardy. Darren currently owns and runs DarrenHardy.com where he and his team help people be exceptional. He is an author, speaker, and advisor. Darren is also the former publisher of Success Magazine. In addition to The Entrepreneur Roller Coaster, Darren Hardy also wrote Living Your Best Year Ever and The Compound Effect. It will prepare you for the wild ride of entrepreneurship. It will warn you of the forthcoming fears, doubts, and the self-defeating conditioning of your upbringing and past. It will inoculate you from the naysayers, dream-stealers, and pains of rejection and failure. And it will guide you safely past the landmines that blow up and cause the failure of 66 percent of all new businesses. MY ENTREPRENEUR ROLLER COASTER 2024 is a perfect example of my own roller coaster. This year started with two of my coaching clients and one of my editing clients not renewing for another year. I loved each of them. It was painful and felt like a breakup. I knew they had amazing potential. Each of them had achieved so much to this point. The progress was fantastic. Over the year, I had a few amazing calls with coaches who didn't sign up for the coaching I felt would help them in such a big way. Each of them had their own reasons. We continue to stay in touch. I believe the time will eventually be right for them. THE FUN PART OF THE RIDE Then there were call like my most recent client who couldn't enroll fast enough. He has been in my world for a few years, and we finally got on a coaching call together. On that call, he signed up and has been knocking it out of the park. It feels so great. Each time I get on a call with my other clients, they tell me of all the great progress they are making and the lives they are changing. I just wrapped up a coaching program helping Neil and Taylere launch their "The Leadership Pause" podcast. They sent me an email that said, "Thank you for everything, Erik! We appreciate all your guidance. This course was terrific." It has happened in my business year after year. A few years ago it was really getting to me to the point I was going to throw in the towel. THE DATA Then one day I looked at the data. I noticed a trend in my business. Listening to my podcast tends to dip in the summer. My workshops are less attended in the summer. Fewer clients sign up in the summer. When August arrives, my downloads increase. I have more speaking opportunities. My workshops have great crowds. And more clients enroll. It's nothing I'm doing. The entrepreneur roller coaster is just the nature of my business. That's when I realized I didn't need to be scared of that first roller coaster drop. It always happens. Then comes the fun of the turns and loops. Once I started understanding the entrepreneur roller coaster is natural, podcasting and business became much more fun. WE ARE ALL ON THE ENTREPRENEUR ROLLER COASTER I was on a summit this week. During a roundtable discussion with the other experts who were speaking, I discovered we all have our own entrepreneur roller coasters. We all have our own journey. Don't compare yourself to others. Enjoy your path. The entrepreneur roller coaster is normal. We are all on it. You need to learn to enjoy the ride. Step back and examine your roller coaster, so you can anticipate the drops. Anticipate the dips, turns and thrills, so you can enjoy the journey. Stop looking at your downloads this week compared to last week. Look at this month compared to the same month last year and the year before. Do you see seasonality in your podcast? Is the roller coaster natural in your business? Start planning the next year with the entrepreneur roller coaster in mind. When you see the dip in the history, plan things to embrace and counter the dip. Create content on your podcast people will consume during the dip. Help them with the challenges that happen in their lives at that time. YOUR NEXT STEPS Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast. If you have a podcast and you're ready to grow now, here's your chance. ...
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    30 分
  • Kathi Burns – Get Your Time Back – PTC 508

    Kathi Burns – Get Your Time Back – PTC 508
    2024/09/01
    CLAIM YOUR TIME As you produce your podcast each week, how do you get your time back? I've invited Kathi Burns on this episode to help you with your productivity and organization. She is a board certified professional organizer. Your time is something you can never get back. It's important that you use it as wisely as possible. I want to see you spending your time building your business and working with your clients. When you spend more of your time than necessary producing your podcast, you business suffers. SPENDING YOUR TIME EDITING? You may think you can save money producing your podcast yourself. Let's take a look at what that costs you. There are a variety of things you need to do to publish an episode. As an example, we'll say you need to edit your audio, export it as an .mp3, edit your video, export it to file, create your show notes, create your podcast artwork, create your YouTube thumbnail, create a couple audiograms to promote the episode, upload the episode and artwork to your podcast host, and upload your video and thumbnail to YouTube. How long will that take you? I'm guessing 90 minutes to two hours. Let's go with 90 minutes. If you spent 90 minutes of your time hosting a webinar, how many sales could you make? What if you spent 90 minutes on sales calls. What is one coaching client worth to you in lifetime value? In our example, let's say you sell a $2,000 coaching package. Wouldn't it make more sense to spend $200 to have the production done for you so you could spend your time on sales calls instead of editing? Even if you only close one out of every four sales calls, you're spending $800 to free your time for four sales calls to generate $2,000 in revenue. This is how you leverage your time. This is possible. You can see my basic editing package as an example. See your editing options at www.podcasttalentcoach.com/editing. ORGANIZE FOR EFFICIENCY Now if you're going to spend those 90 minutes watching television instead of pursuing business, keep editing your own show. But if you're going to leverage your time, make it count. The best way to do this is being organized. Plan your week. Plan your day. Batch your tasks. Get focused on what you want to accomplish, so you know where to spend your time. When I create this podcast, I take many of my summit interviews and use them as episodes of the podcast. I record 24 interviews in 3 days. That's nearly half a year of episodes. As I create my daily emails, I write the entire week on the same day. I get my mind in my connection and relationship mode to write great content and connect with my tribe. What tasks are you doing every day or every week that you can group together to save more of your time? KATHI BURNS These are just a few examples. My guest has many more ideas for your time. Kathi Burns, CPO® is a Board Certified Professional Organizer, Image Consultant, author and speaker. As the founder of OrganizedandEnergized.com, her mission for almost two decades has been to end overwhelm, energize, and transform lives by creating systems clients can stick to. Kathi is nationally recognized for her simple organizing and style solutions. She has also been featured on Good Morning America as a successful woman-owned business. She hosts Organized and Energized! The Podcast. Kathi is here to help you spend your time more efficiently. Enjoy my conversation with Kathi Burns. Big thanks to Kathi Burns for taking some of her time to join us today. You can get Kathi's checklist at www.podcasttalentcoach.com/organize. To attend her Get Gone masterclass on October 8th, you can get registered at www.podcasttalentcoach.com/gone. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    39 分
  • How To Monetize A Podcast – PTC 507

    How To Monetize A Podcast – PTC 507
    2024/08/24
    MONETIZE A PODCAST WITH FOCUS Focus is the key to monetize a podcast. [Get info on ThriveCart through my affiliate link - CLICK HERE] When I started, I struggled until I focused on one offer to one avatar. As I launched Podcast Talent Coach, I wanted to do everything. I started with one-on-one coaching. I wrote a book that was to be part of a comprehensive course. There were plans for a membership. I was helping people launch their podcast. It was everything I could think of to create multiple streams of income to monetize my podcast. But, nothing was working. There was no traction. Then one day I met my mentor. He taught me the power of creating a signature course. Through his process, I created my signature course through market research with a single avatar. I focused on coaches trying to grow their business. He then showed my how to focus all my efforts on that one offer. My business quickly took off and created my best year yet. DON'T MONETIZE A PODCAST WITH SPONSORS Create one stream of income. Focus is powerful. It is tough to avoid getting distracted. I know multiple streams of income sounds appealing. But you can't create multiple streams until you create your first. And you can't create your first without focus. Many podcasters want to start with sponsorships. It's difficult without a real focus. Trying to monetize a podcast with sponsors is a challenge. Rick was able to get a sponsor in a much different way. Rick Sizemore is the host of the VR Workforce Studio podcast. It is a podcast focused on Individuals with disabilities and stories of employment including training and education, vocational rehabilitation. On the show, Rick celebrates the champions of employment who hire people with disabilities as well as vocational rehabilitation professionals and the work they do to create hope and a path forward to employment for people with disabilities so they can work and lead better lives. The audience for Rick's podcast is very focused and niche. He is totally focused on those in and around vocational rehabilitation. He connected with an organization who wanted to reach that specific group. Rick showed that group how effective his podcast was in sharing a message with the rehab community. The group paid Rick a nice sum to be the sponsor of his show. He was able to land the sponsor, because the show was focused on one specific avatar. NOT ALL LISTENERS ARE THE SAME Unfortunately, most sponsors don't understand the power of the podcast audience. Most podcasters, sponsors and ad agencies treat ads on podcasts like they are ads on traditional media. On traditional media, commercials are sold at a rate per thousand listeners. If the rate is $25 per thousand listeners, and you have 2,000 listeners, an ad on your show is worth $50. But podcast listeners aren't equal to traditional media listeners. If QuickBooks advertised on a football game, only a fraction of those listeners or viewers would be interested in QuickBooks. Therefore, paying $25 for a thousand listeners doesn't really get them a thousand listeners. It's just a fraction. On the other hand, if QuickBooks advertised on a small business podcast, nearly every listener needs accounting software. Paying for a thousand listeners will get you nearly a thousand listeners interested in their product. Podcast listeners are immensely more valuable than traditional listeners. Unfortunately, traditional advertisers treat them the same. You become a commodity with ads and sponsors unless you find that special unicorn of an advertiser that understands the power. Finding that unicorn takes a lot of time and effort. Time away from your business. Monetize a podcast by focusing on your core offer. Ads and sponsorships also cap the revenue potential. How many ads can you possibly put on your podcast? Finally, your listeners don't want ads and sponsors. They are fleeing traditional media to escape ads. How irritated do you get when an ad pops up in the middle of a YouTube video you're watching? MONETIZE A PODCAST WITH YOUR OFFER Instead of ads, monetize your podcast by marketing your own stuff. Focus on one offer. You might think it is easiest to sell a low ticket offer. Something like a $19 book or a $47 course. The opposite is true. Price conveys value. If you are offering a $47 course, people think it's worth $47. Few people are clamoring to buy $47 anything. If it's a $2,000 program, people feel it should be packed full of value greater than $2,000. People save up to buy a $2,000 product. It isn't uncommon to buy a $47 course and never even start it. When people invest $2,000 in a program, it is much more likely they will consume it. People value what they invest in. LOW TICKET TAKES MORE TIME AND EFFORT It also takes just as much time to sell a $47 product as it does to sell a $2,000 product. A sale is a sale. Low ticket products also create more headaches. People who purchase low ticket items tend to complain and want refunds. When I was selling my $497 ...
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    36 分
  • How To Create Your Community – PTC 506

    How To Create Your Community – PTC 506
    2024/08/17
    PEOPLE STAY WHEN YOU CREATE A COMMUNITY One powerful way to grow your audience is by leveraging communities of other influencers. You can also leverage that attention to create a community. When another expert will put you in front of their tribe, they are endorsing you. That expert is telling his audience that you are someone the tribe should pay attention to. As you demonstrate your expertise to that audience, you build your authority and influence. You can then invite them to your podcast. CREATE A COMMUNITY FOR RELATIONSHIPS As you create a community that is powerful, you need to build a relationship with your audience. Spend time showing them why what you do is so important in their lives. Once you've built enough relationship with your why, you can then invite them to get more in your community. THE COACHING JUNGLE On this episode, I've invited Marc Mawhinney to join us to talk about his amazing community. Marc had been on the show in the past, and he is amazing. Marc Mawhinney is a lifelong entrepreneur who has been helping coaches get more clients (without paid ads) since 2014! He’s the host of the "Natural Born Coaches" podcast, which has almost 900 episodes to date, and the Tarzan of "The Coaching Jungle" Facebook group which has over 25,000 coaches in the community. In this conversation with Marc, we delve into the art of creating and nurturing a thriving online community. With a focus on Marc's successful venture, "The Coaching Jungle," Marc gives you deep insights into the strategies and principles that have guided the group to grow to a robust membership of over 25,000 coaches. Discover the pivotal role that a strong foundation, distinctive branding, and the implementation of theme days can play in establishing a community that fosters engagement and growth. JUNGLE VIP One of the noteworthy discussions in this episode is the launch of The Jungle VIP membership, a transformative development aimed at generating recurring revenue and offering an accessible option for members not ready for larger packages. Priced at $97 per month or $997 per year, this membership includes privileges such as promotional posting rights, expert badge status, access to a private VIP group, and monthly networking meetings. Marc shares candidly about the initial concerns among community members, ultimately highlighting the positive reception and benefits of the VIP program. Marc Mawhinney brings invaluable advice on simplifying access to your community by utilizing a custom domain, making it more convenient for potential members to find your group. He also stresses the importance of laying a strong foundation before launching a group—picking a clear and relevant group name, distinctive branding, and consistent theme days, such as Promotion Friday or Book Sunday, to ensure a variety of content. As Marc underscores, providing consistent value to members while simultaneously monetizing the community is essential for its long-term success. GROWING YOUR COMMUNITY We also get into the intricacies of growing an online group, pinpointing the critical tipping point for the Coaching Jungle's growth at around 1,000 members. Marc attributes this surge to increased organic requests to join and emphasizes the necessity of promoting the community through multiple channels, including email lists and a dedicated domain name. Additionally, we discuss our early journeys into the coaching industry, highlighting similar pricing models and the importance of coaching in generating quick revenue streams compared to creating courses. We also touch a bit on the value of joint venture partnerships, where Marc shares his successful collaborations with industry peers like Terri Levine and Rob Goyette. These partnerships not only resulted in business growth but also provided rich learning experiences and enduring friendships. Marc's journey offers practical and actionable insights for anyone looking to build and sustain a vibrant online community. You can find information on the Coaching Jungle VIP program through my affiliate link at www.NaturalBornCoaches.com/Erik. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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