If you've been listening to this show for a while, you’ll be aware that I have taken an unexpected break. Over the past few months, I’ve taken a lot of family time, as well as a lot of travel time for business. So today I wanted to talk you through what I’ve realised during this break from Podcasting for Entrepreneurs, and what we're planning to do going forward.

What You’ll Learn:

• The initial goal of launching Podcasting for Entrepreneurs
• What we’ve achieved with this show so far
• How my message evolved and what my new show, Positively Influential, is about
• The next steps you can take if you are serious about podcasting

As entrepreneurs, it's important that from time to time we stop, take stock, evaluate, and course correct if need be. The result of this process for me is that I feel that the work on this show is done for now, and I’m going to focus on my new show. For you to take your podcasting journey on the next level, check out some of the numerous resources below or stay in touch on social media.

Resources:

• Subscribe to my new show, Positively Influential, coming up on Entrepreneurs Get Visible feed in November 2022 https://apple.co/3yiqkwr
• The Podcast Kickstart Course www.annapn.co/kickstart
• Podcast Profit Maker www.annapn.co/profit
• Profitable Podcast Guesting www.annapn.co/guesting
• Podcast Growth Accelerator www.annapn.co/growth
• Podcast with Impact www.annapn.co/impact
• Join my Facebook Group https://www.facebook.com/groups/thepodcastcommunity
• Find me on Facebook https://www.facebook.com/AnnaParkerNaplesCoach
• Find me on Instagram https://www.instagram.com/influential_vision/
• LinkedIn: https://uk.linkedin.com/in/annaparkernaples
• Website: https://annaparkernaples.co.uk/

When you get serious about launching your podcast, you might ask whether you should script your episodes. Today, I'm going to let you into my reasoning behind why I don't believe that it's a good idea.

What You’ll Learn:

• What limitation you impose on yourself if you script out your episodes and how it affects the listener
• What kind of structure you need to have in order to combat a panic of having a microphone in front of you
• Why it’s a good idea to bring at least one story to the table in your show

Your podcast can become a very powerful front end of your business. After all, business is personal and we choose to spend money with people that we know, like and trust. What we don't trust is someone who doesn't trust their own words, their own knowledge and ability. Allow yourself to share and be real and honest, because that is what makes a podcast valuable for your listener.

If you want to know more about how to podcast much better than you are already, check out The Podcast Growth Accelerator at www.annapn.co/growth.

Resources:

• Grab my Podcast Profit Maker www.annapn.co/profit
• Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach/
• LinkedIn: https://uk.linkedin.com/in/annaparkernaples
• Website: https://annaparkernaples.co.uk/
• Listen to my podcast 'Entrepreneurs Get Visible' https://annaparkernaples.co.uk/podcast

Success is relative. With your podcast, it isn’t all about massive download numbers, but much more about how you are engaging and retaining your listeners, and how useful you are making the podcast for your business. So let’s discuss how you can track your podcast success.

What You’ll Learn:

• Why it’s worth paying for access to stats and figures on your podcast hosting platform
• How to get an overview of your podcast in charts, so you can make informed decisions
• Why you need to know what your show is doing long term, not only at launch

What we track grows, so if you are not actively looking at the numbers behind your podcast in the same way you are looking at the profit in your business, you probably aren't going to grow. The right level of awareness is key to being able to make knowledgeable decisions.

Resources:

• https://www.captivate.fm/, podcast hosting built for business people who are serious about growing their podcasts
• https://podkite.com/, Analytics, Attribution & Discoverability for Podcasters
• https://podcharts.co/, top podcast charts for Apple and Spotify
• https://chartable.com , podcast analytics and attribution for publishers
• https://www.listennotes.com/ Podcast Search Engine
• Grab my Podcast Profit Maker www.annapn.co/profit
• Find out about The Podcast Growth Accelerator at www.annapn.co/growth
• Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach/
• LinkedIn: https://uk.linkedin.com/in/annaparkernaples
• Website: https://annaparkernaples.co.uk/
• Listen to my podcast 'Entrepreneurs Get Visible' https://annaparkernaples.co.uk/podcast

How can you make money from your podcast with merchandise, and is that the right decision for you?

What You’ll Learn:

• What the benefits of merchandise are
• The sites where you could create merchandise for yourself, and what you can make with them
• How long it takes to set the store up
• When merchandise facilities are going to work best
• Different ways you can use your merchandise
• How you can make your merchandise ultra-exclusive

After listening to this episode, I hope that you go out and multiply your branding, so you get much more visible and build this into your podcast promotion strategy.

Resources:

• Grab my Podcast Profit Maker www.annapn.co/profit
• Find out about The Podcast Growth Accelerator at www.annapn.co/growth
• Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach/
• LinkedIn: https://uk.linkedin.com/in/annaparkernaples
• Website: https://annaparkernaples.co.uk/
• Listen to my podcast 'Entrepreneurs Get Visible' https://annaparkernaples.co.uk/podcast
• The sites where you could create merchandise for yourself: https://www.teepublic.com/ and https://www.redbubble.com/

If you want your podcast to be a valuable asset for your business, you have to get intentional about opening yourself up to different possibilities for you to monetise your podcast. Here are some of the ways you can consider to start monetising your show.

What You’ll Learn:

• Why you need to make your podcasts an effective top end of your funnel
• Are you regularly using your show to talk about your products, offers and services?
• How you can develop affiliate relationships
• The best way to do sponsored ads if you’re early in the business
• How merchandise can elevate your brand status without you having a huge outlay
• Why you need to consider offering premium level content

For business and entrepreneurship, the best and most important thing is that you are promoting your own products and services. Talk about them and build your own funnel, above and beyond, before looking for sponsorship.

If you know that you want to get intentional about making money off your show, we have self-study training available inside my Podcast Profit Maker. Grab it now at www.annapn.co/profit.

Resources:

• Find about my Podcast Sales Funnel at www.annapn.co/funnel
• Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach/
• LinkedIn: https://uk.linkedin.com/in/annaparkernaples
• Website: https://annaparkernaples.co.uk/
• Listen to my podcast 'Entrepreneurs Get Visible' https://annaparkernaples.co.uk/podcast

What is polarising content in a podcast and should you do it?

What You’ll Learn:

• The reasons that people choose to do polarising content
• What you need to think about before you decide to put some polarising content out there
• Why you want to consider the legal situation with the content you're willing to share
• How you might end up breaking your own insurance by putting out polarising content

So is creating polarising content worth it? To gain respect and to have impact, you don't need to say things on a podcast that could get you in trouble and could massively devastate your business. However, if you want to do it, be aware that it is a tactic, so use it carefully and mindfully.

If you want to know more about better ways to grow your podcast, then make sure to check out our program, Podcast Growth Accelerator, and learn how to uplevel your podcasting ability. Go to www.annapn.co/growth

Resources:

• Episode 021 Podcasting Legals https://apple.co/3JqFofO
• Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach/
• LinkedIn: https://uk.linkedin.com/in/annaparkernaples
• Website: https://annaparkernaples.co.uk/
• Listen to my podcast 'Entrepreneurs Get Visible' https://annaparkernaples.co.uk/podcast

Why your listeners are not coming back to listen to your show, and why your numbers might be dropping? This is something that even the most accomplished coaches who are podcasters are struggling with.

What You Will Learn In This Episode:

• What quality of the audio you should aim for
• Is there clarity of message as to why someone should listen to your podcast episode?
• How quickly you should get down to the topic
• How much are you promoting your podcast?
• How you can demonstrate that your products, services and offers are coming from a place of giving value rather than overly selling and overly promoting
• Is your content interesting enough for people to want to tune in?
• Is the need to interact with your listeners above and beyond just creating a podcast episode for them?

It's a good practice periodically to go back and listen to some of your own content with a pen in hand. If you think you're making some fundamental mistakes, or you're not even sure if you're making those mistakes, then come and check out The Podcast Growth Accelerator at www.annapn.co/growth.

Resources:

• Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach/
• LinkedIn: https://uk.linkedin.com/in/annaparkernaples
• Website: https://annaparkernaples.co.uk/
• Listen to my podcast 'Entrepreneurs Get Visible' https://annaparkernaples.co.uk/podcast

While I believe that having a quality microphone when you're podcasting is important, that doesn't always mean you have to be in an office or studio environment. Today, I'm going to run through some things that would improve your recordings on the phone as well as in an on-the-go setting, and still make sure that you have great quality.

What You Will Learn In This Episode:

- It is never enough to just record straight onto your phone if you're podcasting for business

- Why you need to have a couple of clip-on microphones in your bag

- Besides your computer, consider a handheld recorder as an on-the-go option

- How having a portable microphone stand can help you

If you've done all the hard work to attract listeners, you want to make sure that they stay and that they come back. Think about audio quality first, because a podcast is a powerful vehicle to bring, attract and retain your audience.

Resources:

- Check out my Podcast Kickstart Course www.annapn.co/kickstart

- Find out more about Podcast Launch Package www.annapn.co/launch

- Lavalier Clip On Microphone https://amzn.to/3OhyWII

- Rode SmartLav+ Lavalier Microphone for Smartphones https://amzn.to/3v2q82y

- www.riverside.fm gives you the ability to edit quickly, for audio only

- Zoom H4n Pro 4-Track Portable Recorder, a sophisticated kit for podcasting https://amzn.to/3zlfk2d

- Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach/

- LinkedIn: https://uk.linkedin.com/in/annaparkernaples

- Website: https://annaparkernaples.co.uk/

- Listen to my podcast 'Entrepreneurs Get Visible' https://annaparkernaples.co.uk/podcast

- Check out my Book 'Get Visible: How to Have More Impact, Influence and Income' https://www.annaparkernaples.co.uk/book

- Join our friendly Facebook Community http://www.facebook.com/groups/thepodcastcommunity