Podcasts don't grow by themselves: strategies, tips, and trends for growing your audience.

著者： Audiotiq - Podcast Growth Consultancy
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  • サマリー

  • To be heard, your podcast first needs to be seen and clicked on. How to achieve this?


    Welcome to a podcast primarily for audio professionals but also for creators and podcasters who are serious about growth. This show brings you AI-generated audio versions of Audiotiq’s top blog articles, delivering the latest insights and actionable tips to help you optimize your podcast for success. Every episode distills key strategies from Audiotiq, covering topics like Podcast Visibility Optimization (PVO), Cover Art Optimization (CAO), and industry trends—all designed to help you expand your audience and make your show more discoverable. If you want to increase your downloads and make sure your podcast gets the attention it deserves, this is the show for you.


    Why Listen?

    In today's crowded podcast landscape, content alone isn't enough. To succeed, you need a strong strategy for being found, heard, and remembered. We’re here to provide you with data-driven advice that helps you stand out on platforms like Spotify and Apple Podcasts. With our podcast, you'll learn how to improve your podcast’s performance without the need to sift through endless blog posts.


    What You’ll Get:
    • Short, Actionable Episodes: Each episode is based on Audiotiq’s blog articles, cutting straight to the point with practical steps you can take immediately.
    • Expert Knowledge: Get insights from industry experts who understand the challenges of growing a podcast in today’s competitive space.
    • Real Results: Whether you’re looking to optimize your cover art, boost visibility, or gain a better understanding of industry trends, our podcast will help you drive tangible results.
    • A lively discussion between two AI-generated voices discussing in depth one of Audiotiq's blog articles.


    Who’s It For?

    Our show is for radio professionals, podcasters, and content creators who are ready to take their shows to the next level. If you’re focused on growing your audience, increasing engagement, and staying ahead of the latest trends, this podcast is made for you.


    Topics We Cover
    • Cover Art Optimization: Learn how to design covers that attract clicks and convert views into downloads.
    • Podcast Visibility Optimization: Find out how to make your podcast more discoverable on top platforms.
    • Podcast and Digital Audio Industry Trends: Stay informed about the latest changes in podcasting and digital media to ensure your show remains competitive.
    • The Hidden Secrets of the Spotify Algorithm: how does it work, and how could you leverage it to grow your audience?


    Sample Episodes:
    • “Cover Art Best Practices” – The do's and don't of creating a great cover art that will convert potential listeners into real listeners
    • “Podcast Promotion Strategy” – A simple way to segment your audience and develop marketing strategies


    Subscribe now to get the latest updates and actionable tips for your podcast's success. In podcasting, being heard starts with being seen and clicked on.


    Hosted on Acast. See acast.com/privacy for more information.
    Audiotiq
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あらすじ・解説

To be heard, your podcast first needs to be seen and clicked on. How to achieve this?


Welcome to a podcast primarily for audio professionals but also for creators and podcasters who are serious about growth. This show brings you AI-generated audio versions of Audiotiq’s top blog articles, delivering the latest insights and actionable tips to help you optimize your podcast for success. Every episode distills key strategies from Audiotiq, covering topics like Podcast Visibility Optimization (PVO), Cover Art Optimization (CAO), and industry trends—all designed to help you expand your audience and make your show more discoverable. If you want to increase your downloads and make sure your podcast gets the attention it deserves, this is the show for you.


Why Listen?

In today's crowded podcast landscape, content alone isn't enough. To succeed, you need a strong strategy for being found, heard, and remembered. We’re here to provide you with data-driven advice that helps you stand out on platforms like Spotify and Apple Podcasts. With our podcast, you'll learn how to improve your podcast’s performance without the need to sift through endless blog posts.


What You’ll Get:
  • Short, Actionable Episodes: Each episode is based on Audiotiq’s blog articles, cutting straight to the point with practical steps you can take immediately.
  • Expert Knowledge: Get insights from industry experts who understand the challenges of growing a podcast in today’s competitive space.
  • Real Results: Whether you’re looking to optimize your cover art, boost visibility, or gain a better understanding of industry trends, our podcast will help you drive tangible results.
  • A lively discussion between two AI-generated voices discussing in depth one of Audiotiq's blog articles.


Who’s It For?

Our show is for radio professionals, podcasters, and content creators who are ready to take their shows to the next level. If you’re focused on growing your audience, increasing engagement, and staying ahead of the latest trends, this podcast is made for you.


Topics We Cover
  • Cover Art Optimization: Learn how to design covers that attract clicks and convert views into downloads.
  • Podcast Visibility Optimization: Find out how to make your podcast more discoverable on top platforms.
  • Podcast and Digital Audio Industry Trends: Stay informed about the latest changes in podcasting and digital media to ensure your show remains competitive.
  • The Hidden Secrets of the Spotify Algorithm: how does it work, and how could you leverage it to grow your audience?


Sample Episodes:
  • “Cover Art Best Practices” – The do's and don't of creating a great cover art that will convert potential listeners into real listeners
  • “Podcast Promotion Strategy” – A simple way to segment your audience and develop marketing strategies


Subscribe now to get the latest updates and actionable tips for your podcast's success. In podcasting, being heard starts with being seen and clicked on.


Hosted on Acast. See acast.com/privacy for more information.
Audiotiq
マーケティング 経済学
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エピソード
  • Podcast Promotion Strategy Made Simple

    Podcast Promotion Strategy Made Simple
    2024/10/17

    This episode introduces a method of segmenting a podcast's audience to help publishers decide how to allocate resources for audience growth. This is an AI-generated article based on Audiotiq's blog article: https://audiotiq.com/en/podcast-promotion-strategy-audience-segmentation/


    The method divides the potential audience into four segments based on familiarity with podcasts and interest in the podcast's topic, using a 2x2 matrix.


    Segment #1: The Death Valley. This segment represents people who are unfamiliar with podcasts and have no interest in the topic of your podcast content. The article refers to this segment as “The Death Valley” because it will be extremely difficult to convert these individuals into listeners. The source strongly recommends not focusing your resources on this segment.


    Segment #2: The Ghosts. This segment represents people familiar with podcasts but not interested in your content's topic.

    The article refers to this as “The Ghosts” segment because you may see evidence of these people in your data, but it will be extremely difficult to attract them. For example, a podcast listener who does not like long-distance running will probably never listen to a podcast about marathons, no matter how good. You should not rely on this segment for immediate impact, but their interests may change over time, especially with the help of promotion through other mediums.


    Segment #3: The Late Adopters. This segment represents individuals who are interested in your content but are not yet familiar with podcasts.

    This segment has a lot of potential but requires more effort to convert into listeners. Since you cannot reach them directly through podcasting platforms, you should promote your podcast off-platform. Some suggestions for reaching this segment include Social media platforms like Instagram, TikTok, YouTube Shorts, X, and LinkedIn or assets you already own (for example, if you work for a radio station or newspaper, promote your podcast through these channels). The article also suggests creating educational content to teach this segment about podcasts and how to access them.


    Segment #4: The Sweet Spot. This segment represents people who are both familiar with podcasts and interested in your content.

    This is your target audience and should be your top marketing priority. The article recommends a two-pronged approach to reach this segment: on-platform and off-platform promotion. On-platform promotion involves using the features and tools of podcast platforms like Spotify and Apple Podcasts to reach listeners. This includes podcast visibility optimization (PVO), which uses strategic keywords to ensure your podcast ranks highly in search results on the platforms. Cross-promotion: promoting your podcast on other podcasts, either your own or others in a similar niche.


    Hosted on Acast. See acast.com/privacy for more information.
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    10 分
  • Spotify Recommender: how to leverage it to boost your visibility

    Spotify Recommender: how to leverage it to boost your visibility
    2024/10/02

    Spotify Recommender is a powerful tool that uses a combination of user data and content analysis to provide personalized podcast recommendations to users.


    This system helps boost the visibility and discoverability of podcasts on Spotify. The episode explains how Spotify Recommender works, compares it to Google Discover, and provides practical tips for podcast publishers to leverage the system to increase their audience reach. It also discusses how to track the performance of podcasts within the Recommender system using Spotify for Podcasters.


    Extract from the Audiotiq's (www.audiotiq.com) blog on the topic: https://audiotiq.com/en/boost-your-podcast-visibility-with-spotify-recommender/


    Hosted on Acast. See acast.com/privacy for more information.
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    8 分
  • Podcast Consumption in Germany - an overview of the ARD/ZDF online study

    Podcast Consumption in Germany - an overview of the ARD/ZDF online study
    2024/10/02

    This article examines podcast consumption trends in Germany based on the 2023 ARD/ZDF Online Study. Audio content, including radio, streaming, and podcasts, is extremely popular in Germany, with 81% of people listening daily. While traditional radio leads with 68% daily reach, digital audio formats like podcasts are growing, particularly among younger audiences (14-29). This younger demographic is driving podcast growth, with 13% listening daily. Spotify is a major player in the German podcast landscape, used by 36% monthly and 30% weekly. The study suggests that podcast publishers should focus on content strategies that appeal to younger audiences and leverage platforms like Spotify and YouTube for wider reach.


    Extract from the Audiotiq (https://audiotiq.com/en/) blog article on the topic: https://audiotiq.com/en/podcast-consumption-in-germany/


    Hosted on Acast. See acast.com/privacy for more information.
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    11 分

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