Ponderings from the Perch

著者： Little Bird Marketing & C-Suite Radio
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  • Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
    ℗ & © 2018 Ponderings from the Perch
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  • ESOMAR Congress Flyover

    ESOMAR Congress Flyover
    2024/09/13
    Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering for market research professionals. It brings together industry leaders to explore cutting-edge trends, share innovative methodologies and shape the future of marketing research. McKinney’s guests discuss key topics such as the integration of AI in qualitative research, the use of virtual reality for enhanced consumer engagement and the challenges of conducting research in niche markets. She also highlights strategic insights from industry thought leaders, such as Ray Poynter, who emphasizes the importance of embracing diverse perspectives in today's global market research landscape. "The first thing we have to accept," Poynter explains. "Is [that] there is not one human point of view, there are many human points of view from around the world." Included here are all of our guests' LinkedIn profiles. If you find any of them or what they do interesting, then feel free to reach out, and let them know that Little Bird Marketing sent you their way: Alessandro Imborgia, Sebastian Stahlofen, Anne Brown, Belinda Brown, Julia Polakova, Martha Llobet, Syed Sumaya Bukhari, Jagriti Shahi, Francesc Bruna Jordà, Scott Worthge, Pravin Shekar, Nicha Tanskul, Paul Gaudette, Killi Hammock, Jon Puleston, JD Deitch, Adrian Sanger, Pratik Sawant, George Zdanowicz, Tibor Darabont, Marya Kaska and the aforementioned Ray Poynter. Again, if you do decide to reach out, let them know that Little Bird Marketing sent you their way! Sponsors: I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai.
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    1 時間 17 分
  • How to Use AI to Improve Your SEO Content Strategy

    How to Use AI to Improve Your SEO Content Strategy
    2024/09/06
    AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SEO strategies. Crestodina, known for leading with value and always being helpful, brings over two decades of digital content marketing experience to the table. As the co-founder of Orbit Media, a web design company in Chicago, he's been at the forefront of content marketing and SEO trends, making him the perfect guest to shed light on this timely topic. Crestodina delves into AI's strengths and limitations in content creation. He explores the importance of human creativity in crafting compelling content and explains how AI can be leveraged effectively in the content auditing process. Crestodina discusses using AI as a tool to enhance human-created content rather than as a replacement for human expertise, a crucial consideration for any content marketing agency. "AI can offer an interesting perspective," Crestodina notes, "but if you don't give it the right persona first, what it gives you back is very watered down, generic, and undifferentiated. I joke that AI might as well stand for Average Information." They also discuss the future of SEO and content marketing in an AI-driven world. Crestodina offers practical advice on how marketers can adapt their marketing strategy to incorporate AI tools effectively while maintaining the human touch that makes content resonate with audiences. Listeners will gain valuable insights into balancing technological advancements with tried-and-true marketing principles, including how to conduct thorough marketing analysis to inform their AI-enhanced content strategies. Sponsors: Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit https://insightsmarketingday.com/ and get your tickets today!
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    33 分
  • How Quality Marketing Research in Healthcare is Done

    How Quality Marketing Research in Healthcare is Done
    2024/08/30
    Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends in healthcare. With over 25 years of combined experience, Egan and Kaiser founded Brightside to address long standing issues in service and feasibility within the business marketing sector, touching on its unique approach to serving clients and enhancing healthcare outcomes through targeted market research insights. Egan and Kaiser emphasize that their primary goal is to approach every challenge with innovative solutions, often going unnoticed when things run smoothly but bearing the responsibility when issues arise. They discuss the difficulties in reaching healthcare stakeholders and how they tackle this by tailoring their approach to each project, offering full-solution online and offline methods to find the right respondents for comprehensive market research. "What is the thoughtful plan to get to the solution?" Kaiser explains. "The clients need to see that there is progress." McKinney and the Brightside team also explore their proprietary healthcare panel, strategies to combat respondent fatigue in the post-COVID era, and current hot topics in healthcare research. They talk about the changing landscape of specific disease states, ultra-rare diseases, and the perspectives of healthcare professionals (HCPs), highlighting the importance of understanding provider thinking and how these marketing insights are utilized by their clients, who are primarily market research agencies and marketing firms. Sponsors: I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!
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    25 分

あらすじ・解説

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
℗ & © 2018 Ponderings from the Perch
アート 経済学
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