Ponderings from the Perch

著者： Little Bird Marketing & C-Suite Radio
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  • Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
    ℗ & © 2018 Ponderings from the Perch
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
℗ & © 2018 Ponderings from the Perch
アート 経済学
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エピソード
  • Why Have a System for Effective Content Marketing

    Why Have a System for Effective Content Marketing
    2024/09/06
    It’s time to rethink how businesses use marketing. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks about our proprietary SOAR™ - Strategy, Organization, Accountability, and Repeatability - system, a structured approach to marketing. While many businesses use systems for everyday tasks, like shopping lists and calendars, many abandon this systematic thinking when it comes to marketing. The SOAR™ system, on the other hand, is designed to help businesses create a sustainable lead generation system. It is broken down into three main elements: understand, unlock and unleash. The "understand" phase focuses on laying the groundwork by clarifying who the target audience is, establishing clear goals, and evaluating existing marketing assets. In the "unlock" phase, emphasizes the importance of organizing content into clusters to establish authority on specific topics in search engines. And finally, the "unleash" phase involves implementing paid promotions to amplify organic success and analyzing results to determine what's working and what isn't. Throughout her discussion, McKinney emphasizes that a good marketing plan should help identify which activities to stop rather than simply adding more initiatives, promoting what she calls "radical simplicity" in marketing strategy. "Marketing isn't just about creating pretty graphics or clever taglines,” McKinney explains. “It's about creating a sustainable, measurable system that generates leads and helps your business grow." McKinney then explains how the SOAR™ system can actually be implemented in the workspace, depending on a company's needs and circumstances, such as if a company has or does not have a marketing department. She also shares a success story about implementing the system with thinknow, a multicultural market research firm, where they developed five different ideal client buyers and reorganized their content strategy, leading to tangible results within six months. Sponsors: Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates)
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    15 分
  • Greenbook's IIEX LATAM: A Little Bird Marketing Flyover

    Greenbook's IIEX LATAM: A Little Bird Marketing Flyover
    2024/10/04
    Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, with a specific focus on gathering market insights from the Latin American region. She talks with leaders in market research about evolving marketing strategies and consumer insights in Latin America and how Spanish and Portuguese are needed for conducting representative market research in the U.S. McKinney's guests, such as Natalia Infante Caylor, Brian Ewan, and Ricardo Alvarez, discuss topics like the importance of understanding Hispanic markets, the role of AI in revolutionizing marketing analysis, and the challenges of discrete choice modeling. The conversations delve into various aspects of marketing strategy, from the nuances of multicultural research to the impact of fintech on traditional banking in Latin America. Guests also explore the controversy surrounding terminology like "Latinx" and the growing need for customization in research approaches. "AI is revolutionizing everything," explains Alvarez. "It's going to make a big impact." Here are the names and LinkedIn accounts for all of McKinney's guests. If you find any of them interesting and want to link up with them, feel free to do so. But if you do, please let them know that Little Bird Marketing sent you their way: Natalia Infante Caylor, Brian McEwan, Cassiano Albequerque, Elizabeth Hecht, Emmily Maduro, Erica Ross, Gabriel Velez, Natalie Pusch, Ricardo Alvarez, and Tal Oren. . Use this podcast and list to immediately expand your network and start meaningful conversations! Special thanks to Carlos Hevia and the Multilingual Connections team for a fun photo booth experience at the event. Sponsors: Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai. IMD Podcast AD EMI Research Solutions is a leading online sample consultancy dedicated to delivering high-quality, unbiased data tailored to the needs of their clients. Built on the foundation of quality, they were the first sample provider to recognize and implement sample blending as a best practice to reduce the sample bias inherent within and across panels. Their unique strategic sample blending methodology was built based on more than 11 years of research-on-research into the sample industry, making them an industry expert in the space. You can learn about EMI, their solutions, and download their annual report on the sample industry, called The Sample Landscape, by visiting their website at http://www.emi-rs.com .
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    55 分
  • Positive Thought Leadership about Your Potential

    Positive Thought Leadership about Your Potential
    2024/09/20
    What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cinderella Story You Haven't Heard. Bloor, who examines how things work behind the scenes, discusses her experience of writing a book that presents a different perspective on potential and future. She describes how she overcame initial reluctance to put her ideas on paper, resulting in a work representing her viewpoint and contributing to thought leadership in the field. Bloor and McKinney explore various elements of the Cinderella story that Bloor uses to illustrate her ideas about realizing one's potential. These include Cinderella's interaction with her fairy godmother, which Bloor interprets as a demonstration of holding one's own in front of a powerful figure, and the intentionally left-behind glass slipper, which she views as a marketing technique. Bloor discusses the importance of having a supportive squad and a decision-making "hive-mind," drawing parallels to collaborative efforts in achieving goals. By reframing these familiar story elements, Bloor presents an alternative way to consider personal narratives and potential futures, offering her perspective on what thought leadership entails and outlining marketing strategies for personal branding. "When you're sharing a story about yourself or your ideas," Bloor states, "You're blind to any other version of it." If you still need to grasp the best growth strategy framework to accelerate your career, your best marketing strategies have failed, or you need LinkedIn profile tips to help you get noticed, this is the episode for you! Joanna explains that the initial part of writing your own story, changing the narrative, and having your happy ending has to start with a bit of self-exploration. In fact, she urges everyone to start by finding out how people are describing you in the rooms where you are not present. Listen to her TWO-WORD EXERCISE, which is the best way to unlock your future. You don't want to miss it! Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing, and am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit https://insightsmarketingday.com/ and get your tickets today!
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    34 分

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