In this episode of the Talk About Digital Podcast, host Mark A Preston sits down with Kath Lord-Green, known as Your Fairy Podmother, to discuss the transformative power of podcasting for small and medium-sized enterprises (SMEs). Kath, an award-winning businesswoman and former radio station director, shares her incredible journey from the world of radio to becoming a podcasting expert, helping businesses amplify their voice and reach a wider audience.

If you’re a small business owner or SME looking to grow your customer base, this episode will unlock the secrets of how podcasting can be an invaluable tool in your digital marketing strategy. Kath provides insider knowledge on how even the smallest businesses can use podcasting to:

• Enhance Your Digital Marketing Strategy: Learn how podcasts can boost your website's SEO, increase visibility, and generate more leads. By repurposing your existing content (blogs, FAQs, newsletters), you can create engaging audio content that resonates with your target audience.
• Build Trust and Authority: Establish yourself as an expert in your field by sharing valuable insights through podcasting. Kath reveals how SMEs can use podcasts to build credibility and foster deeper relationships with customers by offering authentic and relatable content.
• Reach the Right Audience: You don’t need millions of followers to succeed with podcasting. Kath emphasises the importance of targeting the right listeners—those genuinely interested in your business—and how this can lead to higher conversion rates.
• Cost-Effective, High-Impact Content: Podcasting doesn’t require a big budget. Whether you’re recording from your phone or using professional equipment, you can still create powerful, high-quality content. Kath shares examples of businesses that started small and now enjoy significant benefits without breaking the bank.
• Inclusivity and Accessibility: Discover how audio content can make your business more inclusive. Not everyone has the time to read lengthy newsletters or reports, but podcasting offers a convenient way for busy professionals and customers to stay informed, creating a stronger connection to your brand.

Throughout this engaging conversation, Kath demystifies podcasting for business growth, offering practical tips that can be implemented immediately. From making your newsletters available in audio format to repurposing content across platforms, Kath’s advice will help you tap into the rapidly growing world of podcasting.

Why Should You Listen?

• Inspiration and Expertise: Kath's vast experience in radio and podcasting shines through as she shares real-life examples of how small businesses are using podcasts to grow their brand and reach new customers.
• Practical, Actionable Advice: Walk away with actionable steps that can be easily integrated into your business, regardless of budget or technical experience.
• A Unique Takeaway: In every episode, Mark offers the "TAD Takeaway," and this episode’s nugget of wisdom is about transforming your communications—turn your next newsletter or business update into audio and see how your customers respond.

If you're ready to elevate your business and stand out in your industry, this episode is a must-listen for SMEs and small business owners looking to make a big impact with minimal investment. Don’t miss out on this opportunity to learn from Your Fairy Podmother herself and start your podcasting journey today!