In this episode of Powered by AI, host Adam Boettiger sits down with Cory Treffiletti, Chief Marketing Officer at Rembrand, to explore how AI is transforming the marketing landscape. With over two decades of experience, Cory brings insights from his leadership roles at companies like BlueKai (acquired by Oracle) and Voicea (acquired by Cisco).

Together, Adam and Cory delve into:

• The differences between Generative AI and Regenerative AI
• Real-world applications of AI in marketing, from content ideation to strategic planning
• Ethical considerations, including the risks of AI hallucinations and misinformation
• How tools like ChatGPT, Copilot, and Claude are changing the way marketers work
• A sneak peek into Rembrand's In-Scene Media and Regenerative AI, which seamlessly integrates brand placements into live and recorded videos

Cory also shares practical advice for marketing leaders, including:

• Why lifelong learning is critical in the age of AI
• How to organize prompts and AI tools for maximum efficiency
• The importance of staying both strategic and tactical as a marketing leader

Cory Treffiletti: CMO of Rembrand - cory@rembrand.com

Learn more: Rembrand.com

Connect with Cory:

• OriginalDigital.org
• https://www.linkedin.com/in/ctreff/

Adam Boettiger - adam@adamboettiger.com

https://www.linkedin.com/in/adamboettiger/

https://adamboettiger.com/

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Welcome to the inaugural episode of Powered by AI. Host Adam Boettiger breaks down the top 10 AI developments from the past week. In this episode, we explore everything from Nvidia’s latest AI model launch and OpenAI’s new capabilities to AI’s impact on healthcare and the future of generative AI. Tune in to get an executive-level overview of what’s happening in the world of AI and why it matters for professionals today.

What You’ll Learn in This Episode:

• Nvidia’s release of NVLM 1.0 and its implications for multimodal AI.
• OpenAI’s latest Developer Day updates and new AI tools for developers.
• Microsoft’s expansion of Copilot across Office apps to enhance productivity.
• How MIT researchers are advancing simulation accuracy with AI-powered sampling.
• The FTC’s increased regulation on AI claims with “Operation AI Comply.”
• Oracle’s expansion into AI and cloud services in Southeast Asia.
• Meta’s launch of “Movie Gen” for personalized AI-driven content.
• AI’s transformative role in early cancer detection, saving lives with earlier diagnoses.
• Future generative AI user growth and industry projections through 2030.
• Upcoming AI events from GITEX Global in Dubai to TED AI in Vienna.

Don’t forget to subscribe to Powered by AI for updates and deep dives into what's next in the world of artificial intelligence.

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