What’s the secret recipe for turning brands into household names that command hours-long queues?

In this episode of Turn The Tables, host Debbie Yong sits down for this very rare chat with Joanne Ho, the dynamic founder of Brand Cellar, one of Singapore’s top consumer PR firms.

Joanne reveals how she transformed from an accountant into a PR powerhouse, building a successful agency that elevates F&B and lifestyle brands to stardom. She shares her strategies for generating buzz, achieving lasting success, and rejuvenating brands.

Joanne also opens up about her team dynamics, leadership philosophy, and how she balances work and life, showing how her positive attitude and generosity are key ingredients in her ongoing success.

00:00 Introduction and Welcome

02:18 Joanne's Journey: From Accounting to PR

02:58 The Tim Ho Wan Success Story

04:03 Creating Buzz: The Secret to Long Queues

05:12 Innovative PR Strategies and Collaborations

09:09 Travel Inspirations and Creative Ideas

14:43 Evolving Media Landscape and Marketing Strategies

16:19 Building Towards Peaks and Sustaining Success

16:46 The Importance of the Four Ps

17:50 Team Dynamics and Leadership Vision

18:28 The Role of a Cheerleader-Leader

18:43 Retirement Plans and Lifelong Contributions

20:10 Empowering Employees and Sharing Success

22:08 The Value of Honesty and Karma in Business

24:35 Navigating Failures and COVID Challenges

27:39 Balancing Work and Family as a Female Leader

30:44 Management Style and Positive Encouragement

31:04 Advice to Aspiring Leaders

Don’t miss out on more inspiring stories from trailblazing female leaders in Asia's hospitality scene — visit us at www.weturnthetables.com to join our vibrant community and share your suggestions for future guests on this podcast series. Your input helps us spotlight the incredible women shaping the industry. We look forward to hearing from you!

Featured speakers:

• ⁠⁠Joanne Ho⁠⁠, founder of Brand Cellar

• ⁠⁠Debbie Yong⁠⁠, veteran luxury lifestyle journalist and branding and communications strategist