In this intriguing episode of "Something in the Water," host Elena Berg interviews Doran Binder, the unexpected water entrepreneur behind Crag, a fine mineral water company in the UK. We delve into Doran's journey from purchasing a failing pub to discovering a precious water source beneath it, leading to the creation of Crag. Focused on sustainability, Crag commits to environmentally friendly practices, using reusable glass bottles and local distribution. Elena and Doran discuss the importance of hydration, the environmental impact of bottled water, and the personal fulfillment of contributing positively to the planet and local community. Join us to uncover the unexpected paths life can take and the profound role water plays in our health and environment.

Episode Guest: Doran Binder

Find more information about Doran Binder here

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More information about Crag here

More information about the episode and Something in the Water here.

Episode transcript and more information on the Pine Forest Media Website

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Hosted by Elena Berg

Written and produced by Elena Berg and Clark Marchese

Audio Editing by Clark Marchese

Cover art by Sarah Glavan

Theme Music by Josef Salvat

Hosted on Acast. See acast.com/privacy for more information.