In today's episode, we dive into digital marketing and SEO strategies tailored to beverage brands. Our guest, Connor Widder, is the owner and founder of KRU Marketing, which helps wineries get more tasting room reservations, online wine sales & wine club subscriptions through search marketing campaigns. He has helped wineries grow sales from $3 M to $30M through his Framework and will be spilling some of his secrets here today and in the Beverage Business Hub, where we are super excited to welcome him as a guest expert!!!!

What’s in this episode? 

Understanding the Significance of SEO for Beverage Brands

We discuss the role of SEO in capturing consumer interest, driving website traffic, and ultimately boosting sales for beverage brands in an increasingly digital marketplace.

Key Insights into Effective SEO Strategies

Connor shares practical SEO tactics and success stories, illustrating how optimising website content can dramatically enhance online visibility, and drive both online and offline sales.

Common SEO Pitfalls to Avoid

Connor highlights mistakes made by beverage brands in SEO implementation, such as neglecting core SEO features on product pages and overlooking proper content structuring.

Measuring ROI and Success in SEO Efforts

Connor provides valuable insights into tracking the ROI of SEO campaigns, emphasising the importance of setting up analytics tools and aligning digital marketing efforts with tangible business outcomes.

Strategic Approach to Digital Marketing for Wineries

The episode highlights the need for wineries to view digital marketing as a long-term investment, prioritising strategic planning and expert guidance to maximize ROI and drive sustainable growth.

Want to learn more from Connor?

Connect with Connor Widdler for further insights and resources.

LinkedIn: https://www.linkedin.com/in/connorwidder/

Website: https://krumarketing.com/

Ready to elevate your knowledge and execution in digital marketing?

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