Podcasting continues to be popular for businesses, but how do they know if they are successful or not? Most businesses quit podcasting, unsure of if they ever had an ROI.

In this episode of Profitcast, Seth Silvers and The Real Brian talk through the Business Podcast Roadmap and identify what businesses should be paying attention to know if they are on the right track. If you want to start a podcast that is profitable, this is the roadmap.

Seth Silvers is the founder of Story On, a podcast production company helping businesses leverage podcasting as a powerful marketing tool.

If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

https://www.storyon.co/

https://www.linkedin.com/in/sethsilvers/

The Real Brian:

https://www.realbrianshow.com/

https://www.youtube.com/c/TheRealBrian

Why do so many business podcasts start with enthusiasm but fade away within months? Is it bad advice, unrealistic expectations, or something else entirely?

In this episode, Profitcast kicks off a new chapter with The Real Brian and our new host, Seth Silvers, now on YouTube for the first time too!

Why do 90% of podcasts fail? How can you avoid becoming part of that statistic? The Real Brian and Seth share their firsthand experience working with businesses on launching and growing podcasts.

They debunk common myths and begin to provide a clear roadmap for businesses to create a profitable podcast that stands the test of time.

The Real Brian has been in the podcasting world since 2014, hosting Profitcast and numerous other shows, including those for businesses looking to establish their online presence through podcasting.

Seth Silvers is the founder of Story On, a podcast production company helping businesses leverage podcasting as a powerful marketing tool.

Topics explored in this episode:

(00:00) Welcome to the new chapter of Profitcast

(02:00) Why most business podcasts fail within a year

(06:35) The myths of podcasting success

(10:40) The role of expectations in podcast longevity

(15:15) Is podcasting a viable business growth tool?

(19:01) Why most podcasting advice doesn’t work

(23:26) The importance of storytelling in podcast marketing

(28:10) Creating a podcast strategy that actually works

If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

https://www.storyon.co/

https://www.linkedin.com/in/sethsilvers/

The Real Brian:

https://www.realbrianshow.com/

https://www.youtube.com/c/TheRealBrian

It's time to do some evaluation here on Profitcast. To do this, we're taking a break and going through our numbers and our future plans. But we're not the only ones who should be doing this.

Listen in to here what we'll be reviewing, why we think it's important, and when you can expect more new episodes.

Check out all of our episodes at https://www.rockmypodcast.com

We've talked about having a plan for your podcast and why it's so important. Now it's time to talk about having a plan for each episode. We're sharing what to consider, how to validate content ideas, ways to get feedback, and of course, how to test and optimize.

It's been said so many time, but it's still so true, having a plan for your episodes allows you to be more creative when in the moment things happen.

How do you plan out your podcast episodes? Do you wing it?

Check out all of our episodes and let us know how we're doing at https://www.rockmypodcast.com.

Podcast guesting is a GREAT way to grow your own podcast audience. It's significantly more effective than having guests on your show AND it can help you become an even better host.

So what do you need to consider as you're trying to be on other shows? The most important thing to remember is that your main goal should be to provide value to the hosts' audience.

Listen in to learn more!

Bringing guests onto your podcast can be a great way to share fresh perspectives and ideas with your audience. As long as the guests you bring on are prepared to provide value, it's a recipe for success.

But there's definitely a right and a wrong way to do this. Listen in to learn all about what you should consider if you're ready to start having guests on your show.

Stay tuned for the next episode where we'll be giving you great insights on being a guest on other people's podcasts.

Want more Profitcast? Go to https://www.rockmypodcast.com to check out all of our episodes and send us feedback.

TRB is trying out something new today... a new way of doing an episode... check it out and tell us what you think!

CONTACT US: rockmypodcast.com

The Real Brian was watching a Shark Tank episode the other day and had an epiphany about redefining the why behind your podcast. You see, this company was built solely to provide pet parents a way to include their pets in their weddings.

They weren't making a ton of money, but the service they provide is huge for those who truly love their animals. For them, they were winning every time a beloved pet was able to participate in the union of their parents.

So why do most podcast goals and "whys'" revolve around the bottom line and how much money it can bring it?

Listen in to hear our thoughts on what your why should look like and how to dig deep enough to find your true why.

Catch all our episodes at https://www.rockmypodcast.com