Programmatic Digest

著者： Helene Parker and Co-host: Manuela Cortes
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  • The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
    Helene Parker Consulting LLC 2019-2023
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  • 156. Programmatic Curation, AI, and Global Collaborations with Seika Media

    156. Programmatic Curation, AI, and Global Collaborations with Seika Media
    2024/09/18
    Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise. Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist Meet Our Guest: John-Paul Burke https://www.linkedin.com/in/john-paul-burke/ https://www.instagram.com/seikamedia john-paul.burke@seika.media Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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    40 分
  • Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing

    Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
    2024/08/28
    Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist Meet Our Guest: Stefanie Beach YouTube Website Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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    32 分
  • S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat

    S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
    2024/08/05

    ¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.
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    40 分

あらすじ・解説

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
Helene Parker Consulting LLC 2019-2023
就職活動 マーケティング 経済学
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