• Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87
    2024/11/19

    Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.


    This episode goes over:

    • Where are patients / customers reading reviews
    • How often are consumers reading online reviews?
    • How many sites do consumers check reviews on?
    • What are the most important review factors
    • Do your reviews need to all be positive
    • Do you really need to reply to reviews
    • What star ratings do people actually expect to see
    • Does the number of reviews you have actually matter
    • AIs role in reviews
    • Can customers tell if reviews are fake
    • How customers write reviews
    • How to collect reviews
    • How to repurpose reviews


    Episode webpage: https://propelyourcompany.com/online-reviews/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    25 分
  • Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86
    2024/11/12

    If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?

    In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.


    We’ll give you three categories of Google Post-creation guidance:

    • What not to do with your Google Posts
    • Google Posts that CAN work if done correctly
    • Google Posts that you simply must do to connect and engage with your users so they take action


    If you’re ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let’s get to it.

    Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    13 分
  • What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
    2024/11/05

    Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?

    Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.

    Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.


    We're going over numerous site considerations, including:

    • Hosting
    • Design features
    • Customer support
    • Data ownership
    • Admin access
    • Content rights
    • And more


    We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.

    If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.


    Episode Webpage: https://propelyourcompany.com/website-platform/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    23 分
  • Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84
    2024/10/29

    In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results.

    We’ll break down practical strategies tailored for clinic owners, focusing on writing for patients rather than just for search engines, creating SEO-friendly pages, and avoiding common pitfalls like overwhelming “doctor talk.”

    Whether you're posting a blog, updating your website, or planning your next email, these tips will help you craft content that not only ranks but genuinely connects with readers.

    Tune in for insights that will take your digital presence—and patient engagement—to the next level!

    Episode webpage: https://propelyourcompany.com/crafting-content-that-converts/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    13 分
  • Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
    2024/10/22

    If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.

    In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.

    Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity.

    Are you ready to unlock the secrets of SEO with images? Let’s do it.

    Episode Webpage: https://propelyourcompany.com/photos-for-seo/


    Additional resources and Show Notes related to this episode include:

    • DIY Blog Images: Tips & Tools to Create Impact
    • Image SEO: How to Optimize Your Website Images
    • Detailed Clinic Photoshoot List
    • How to Plan a Picture-Perfect Photo Shoot



    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    12 分
  • Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82
    2024/10/15

    Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers.

    While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.

    Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.

    Episode Webpage: https://propelyourcompany.com/gbp-advanced-strategies/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    14 分
  • Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
    2024/10/08

    Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off.

    Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach.

    Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how.

    In this episode, you’ll learn about:

    • What Apple Business Connect (ABC) is
    • How ABC works and why you need it
    • Where to set up your ABC place card
    • Where to get your Apple ID, if you don’t know it
    • Tips to optimize your ABC place card
    • Resources for further help with ABC setup and SEO wins

    Complete episode details: https://propelyourcompany.com/your-apple-maps-listing/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    11 分
  • End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80
    2024/10/01

    What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead?

    Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success.

    If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.


    Episode webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    7 分