• PubCast: The future of programmatic: Episode three

  • 2020/08/20
  • 再生時間： 28 分
  • ポッドキャスト

PubCast: The future of programmatic: Episode three

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  • Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development.

Hosted on Acast. See acast.com/privacy for more information.
政治・政府 マーケティング 経済学
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