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Curious about the hidden intricacies of public relations between Brazil and the United States? Join host Peter Woolfolk as he chats with Vania Gracio, the brilliant mind behind Sing Communications, who unpacks over two decades of rich experience in corporate communications. We discuss the vital role of building robust relationships with Brazilian journalists, prioritizing local relevance, and embracing tech-savviness in PR activities. Discover the cultural nuances that set Brazilian PR apart, such as the clear distinction between business announcements and social events, and the crucial need for customized press releases. This conversation is a treasure trove of insights for anyone looking to navigate the unique PR landscape in Brazil.

Are you considering entering the Brazilian market or want to understand how they manage relationships with their media? Learn from the best as Vania shares critical considerations for market entry, from understanding local nuances to tailoring communication strategies for success. We explore the indispensable role of localization, the importance of local testimonials, and why detailed, audience-relevant information is preferred by Brazilian journalists. Vania’s expertise highlights the challenges and opportunities for global brands aiming to make their mark in Brazil. This episode is packed with invaluable advice, making it a must-listen for anyone interested in international public relations and effective communication strategies. Tune in and expand your PR horizons!

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

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What do you think of this podcast? I would very much appreciate a review from you!! Thank you!

Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relationships and tapping into national discussions, featuring a success story that landed major coverage on CNBC and other major media

Venture into emerging technologies as we discuss the intricate world of AI and its intersection with public relations. From recreating Andy Warhol's voice for a Netflix documentary to tackling the pressing issue of Deep Fake detection, Amy shares insights on how her client, Resemble AI, is making waves by promoting responsible AI use. Learn how collaboration with journalists and legislators has led to significant initiatives like the No Fakes Act. Additionally, we'll explore Tale Splash’s innovative work in sustainable fashion and healthcare, emphasizing its commitment to fostering groundbreaking conversations on a national level. Don't miss this episode, which is packed with actionable strategies and inspiring stories!

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

Support the show

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!

Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join host Peter Woolfolk on the Public Relations Review Podcast as he and guest Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. tackle this critical question with Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.

In this episode, we arm you with practical steps to detect and combat digital deception. Rebecca dives into tools such as Google Lens, Hive Moderation, and TinEye, empowering communicators to identify image and video alterations effectively. You'll also learn about the SIFT method—Stop, Investigate the source, Find better coverage, and Trace claims to their original context—which journalists use to verify information. We emphasize the broader role of educating the public on AI's ethical use, equipping you with the knowledge to respond to misinformation and deepfakes adeptly.

Finally, we underscore the necessity of education in recognizing and addressing digital deception. Rebecca shares frameworks like the ABC method—Actors, Behavior, and Content—to help identify threats, illustrated by real-world incidents like the Royal Family's altered photograph. We stress the importance of building robust resources for reporting and removing harmful content while staying informed about the evolving threats in AI technology. Don't miss Rebecca's expert insights on AI's transformative yet challenging role in public relations, and learn how to stay ahead in this rapidly evolving landscape.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

Support the show