• Purpose pays but woke-washing sucks

  • 2020/07/27
  • 再生時間： 9 分
  • ポッドキャスト

Purpose pays but woke-washing sucks

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  • In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.

Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示

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