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QR codes: from restaurant menus to full-lifecycle customer journeys
- 2024/08/13
- 再生時間： 46 分
- ポッドキャスト
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サマリー
あらすじ・解説
Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences. This episode is for you if you’re a marketer, business owner, or tech enthusiast looking to stay ahead of the curve with cutting-edge innovations that not only enhance customer engagement but also drive growth and revenue. In this episode, you will:
- Learn about the upcoming transition from traditional barcodes to QR codes by 2027, which will affect everything from point-of-sale systems to marketing.
- Hear about real-time data collection on buying habits, immediate data access throughout the supply chain, and the potential to streamline warranty registration and gather user feedback for more accurate event and product tracking.
- Understand the importance of aligning marketing with sales to avoid end-of-quarter blame games and the benefits of branded links that allow message changes and personalized interactions to enhance consumer trust and engagement.