Doron Tamari, Director of International Marketing and Innovation at BSE Global, drops in to 'Running On Coffee' to chat about the Brooklyn Nets in Paris campaign and the importance of creativity in problem-solving.

This award-winning campaign aimed to connect with fans, create excitement, and build a long-term connection with the French audience.

It was a planning process that started six months before the game, with a focus on understanding the market and identifying insights before getting into the ideas of how to bring it to life.

Those ideas were generated through brainstorming sessions and the goal of bringing the best of Brooklyn to Paris. The campaign aimed to go beyond traditional out-of-home advertising and create unique experiences for fans.

The conversation explores the process of bringing the Brooklyn Nets' campaign to Paris to life, and we delved into how the Biggie Tribute Orchestra event came to be, and what it was like to be there.

We also covered the challenges and considerations involved in creating impactful activations, the importance of connecting with local culture, and the long-term impact of the campaign.

Thanks to Doron for being an amazing guest, and hopefully he enjoys his time volunteering back in Paris for this year's Olympic Games.

Chapters

• Creativity as a Mindset
• Fostering Creativity within BSE Global
• The Importance of International Marketing
• Goals of the Brooklyn Nets in Paris Campaign
• Generating Ideas for the Campaign
• Creating Unique Experiences for Fans
• Creating Impactful Activations: Challenges and Considerations
• The Notorious B.I.G. Tribute Concert
• The Success of the Campaign: Sold Out in Five Days
• The Memorable Moment: Biggie Tribute Orchestra at Châtelet
• Long-Term Impact and Future Plans: Prioritizing France as a Key Market
• Leveraging Opportunistic Approaches and Cultural Events
• The Unique Ability of Sports to Connect with Fans and Cities

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