Imogen Bailey, Associate Editor of Ragtrader magazine and host of Ragtrader Radio, talks with Kathmandu’s Chief Customer Officer, Eva Barrett.

In this episode we discuss the launch of Biodown, Khathmandu’s first completely biodegradable jacket which is a part of their net zero waste target by 2025. This activation was undertaken in conjunction with sustainability activist Joost Bakker and Apparel, and was hosted over 3 days in Fed Square in Melbourne.

We then move onto exploring the design considerations of the jacket and get an insight into Kathmandu’s wider mission to move towards eco-friendly and circular products. This can be seen in their partnership with the Renewal Workshop, which is a part of their circularity mapping program that aims to reduce the amount of textiles going to landfill.

This opens the discussion to Kathmandu’s B Corp status and their positive workplace culture initiatives. We also discuss the impact that the return of travelling and exploring nature after COVID lockdowns has had on their business and get an insight into the name change from Kathmandu Holdings to KMD Brands, which hosts the major outdoor brands Ripcurl, Oboz and Kathmandu.

We wrap up by looking at the plans for Kathmandu in 2022 which aims to build upon the brand and launch internationally in France, Germany, Canada and the UK in September.

------------------------------

Ragtrader Radio is produced by Southern Skies Media on behalf of Ragtrader, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Ragtrader, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Ragtrader via their website www.ragtrader.com.au or send an email to info@yaffa.com.au.

Host: Imogen Bailey

Facilitator: Grant McHerron

Editor: Chris Visscher

Producer: Steve Visscher

Ragtrader - © 2022

Imogen Bailey, Associate Editor of Ragtrader magazine and host of Ragtrader Radio, talks with Elle Roseby, Managing Director of Country Road, about the company's sustainability initiatives, expansion plans and recovering from the impacts of COVID and the recent floods.

The episode starts with a discussion of Country Road's culture of being responsible and the mindset that is driving them towards their goal of net zero by 2040. Topics include the innovative processes, significant changes and investments across the supply chain that were required when repurposing fabric wastage while maintaining quality, washability, wearability, stability and desirability of their clothing lines.

Elle also talks about their commitment to grow Australian providers and their use of responsibly sourced materials, their engagement with Red Cross for preloved clothing donations, and the importance of ethical trade. She then moves on to the company's transparency project to increase visibility of their supply chain, their Our World ambassador initiative, their new sustainable store designs and the impacts of the recent floods in NSW.

We wrap the episode with a look ahead to the company's accelerated growth, investments being made, rebuilding a flexible corporate culture after COVID, and increasing their use of locally sourced product.

------------------------------

Ragtrader Radio is produced by Southern Skies Media on behalf of Ragtrader, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Ragtrader, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Ragtrader via their website www.ragtrader.com.au or send an email to info@yaffa.com.au.

Host: Imogen Bailey

Facilitator: Grant McHerron

Editor: Chris Visscher

Producer: Steve Visscher

Ragtrader - © 2022

Imogen Bailey, Associate Editor of Ragtrader magazine and host of Ragtrader Radio, talks with Matthew Keighran, SEAPAC Managing Director for Hugo Boss about their social media successes and expansion into sportswear and casualwear.

We start by dissecting their extremely successful ‘#bossmoves’ campaign and the risks that Hugo Boss undertook by expanding into sportswear. Matthew describes their collaboration with Russell Athletic and introduces us to the “revenge spending” we're encountering now that lockdowns are lifted.

The discussion moves on to Hugo Boss’s use of word-of-mouth marketing, provision of personal and memorable customer experiences and engaging Chris Hemsworth as a brand ambassador during the COVID induced remote working conditions.

We wrap the episode up with Hugo Boss offering ‘Virtual stores,’ driving the casualisation of work clothing that allows their tailored style help consumers feel smart, confident and casual at the same time.

------------------------------

Ragtrader Radio is produced by Southern Skies Media on behalf of Ragtrader, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Ragtrader, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Ragtrader via their website www.ragtrader.com.au or send an email to info@yaffa.com.au.

Host: Imogen Bailey

Facilitator: Grant McHerron

Editor: Chris Visscher

Producer: Steve Visscher

Ragtrader - © 2021