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サマリー
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あらすじ・解説
This episode was produced in partnership with Who Is Elijah.
Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.
In this ep, you’ll learn:
- How she generated traction early on and secured DJs as a retailer with a slick marketing deck
- Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand
- In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months
- Why she hired two of her best mates into the business, and what it was like to fire them
- How she’s built confidence in her own skills along the way
~ Connect with us ~
Find us at www.ladybrains.com.au
Follow us on Instagram @lady.brains
Chat to us in the Facebook group, the lady-brains clubhouse
Sign up for our online business course BASE CAMP here.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.