Are you baffled by the current real estate market? Are you confused by ever-changing social media trends? Or overwhelmed by mortgage options? Then tune in to this episode of Real Her Talk, where we break down the complex world of houses, heels, and real estate deals. This week, we have a special guest, Alyssa Mullenet, a digital marketing expert specializing in real estate, who provides insight into what's working and what's not in today's digital landscape. Join us as we discuss critical topics, including:

•

The critical importance of pricing in the current real estate market. Discover why 74% of listings are overpriced and what that means for buyers and sellers.

•

Why 'comps' from six months ago are no longer valid, and what to use instead. Learn why pendings are the most recent and relevant comparable.

•

The shift in social media trends, with short-form videos taking center stage. Find out why people are ditching their home feeds in favor of reels, stories, and shorts, and how you can use that to your advantage.

•

Why you should focus on being an advisor, not a salesperson, in your content creation. Learn how to engage your audience by offering community updates and solutions

•

The truth about interest rates and loan options. We delve into the reality of interest rates and why a 3% rate is not a good thing for the economy. Discover how non-qualified mortgage options are making homeownership more accessible.

•

Why you need to ask the right questions when hiring a real estate agent or loan officer. We'll also reveal some of the essential questions you should be asking.

•

The changing landscape of real estate transactions, including the shift from paper contracts to digital platforms, and why some practices are not universal.

•

AI in the real estate industry. We discuss the benefits and pitfalls of AI in the real estate space, such as AI-generated listings that may need proofreading.

This episode is packed with vital information that will empower both buyers and sellers. It will also help anyone trying to navigate the complexities of real estate and social media. Whether you're a seasoned agent, a first-time homebuyer, or just curious about the market, you won't want to miss this discussion that goes beyond the typical real estate jargon. We explore the stories, trends and strategies that can help you gain an advantage.

This podcast episode features four female real estate agents reflecting on their professional and personal growth throughout the year. They discuss individual career achievements, including training courses, speaking engagements, and coaching successes. The conversation also touches on personal development, family dynamics, and the challenges and rewards of entrepreneurship. They share insights on maintaining work-life balance and navigating the complexities of building a successful business while prioritizing personal well-being. Finally, they analyze the current real estate market and offer advice for navigating its complexities.

This episode discusses the "Rule of Five" and the hosts' experiences in the Atlanta real estate market. They share stories about buying new cars and navigating the challenges of the current market, such as low offers and difficult sellers. The conversation also offers advice on how to select a competent real estate agent. Additionally, they address the impact of interest rates, market stability, and the importance of having realistic client expectations. Finally, they explore the frustrations of dealing with challenging agents and share strategies for successfully navigating the home buying and selling process.