Join Brent Stone and Glen in an enlightening episode of "The Traffic Hackers" as they delve into the critical role of delivering genuine value and fostering a stellar reputation for long-term business success. This episode, part two of a pivotal discussion on lead generation, unpacks the detrimental effects of selling based on illusionary value and the essential strategies for establishing and maintaining a business ethos rooted in authenticity and customer satisfaction.

Highlights Include:

• 
  The Pitfalls of Fake Value: Explore the common traps businesses fall into by promising more than they can deliver and the negative impact this has on their reputation and bottom line.
• Understanding True Value: Brent and Glen discuss the importance of knowing the real worth of your products or services and how to price them not just for profit, but for genuine customer benefit.
• The Lazy and Selfish Mindset: Uncover how a focus on quick profits and scalability challenges leads some business owners to compromise on value, and why this approach is ultimately self-defeating.
• Building a Reputation on Real Value: Learn why starting with "unbelievable value" and leveraging testimonials is a powerful strategy for new businesses aiming to establish credibility and trust.
• Employee Mindset vs. Business Owner Mindset: The episode concludes with a thought-provoking comparison of short-term versus long-term thinking in business management and growth.

Brent and Glen use their experiences, both the triumphs and trials, to offer actionable advice and reflections on ensuring your business not only survives but thrives by adhering to ethical practices and delivering on promises. Whether you're a seasoned entrepreneur or just starting out, this episode provides invaluable insights into the importance of building a business that genuinely serves its customers and stands the test of time.