In this episode of /RealEstate, we unpack the real cost of Pay at Closing leads for real-estate agents and team leaders. Chris Morgan from Real Geeks explains why PAC models slash commission, restrict agent freedom, and often fail to create sustainable growth compared to owning your CRM and online lead funnel.

You’ll learn:

• Pay at Closing vs. online lead-generation ROI
• How PAC leads impact your commissions and control
• Why online leads convert on an 8–12 month timeline
• How solving problems—not chasing “ready now” buyers—builds pipeline

Perfect for agents researching real-estate lead generation, ROI strategies, and long-term business growth.

Read Chris’ blog post that sparked this conversation here: https://www.realgeeks.com/blog/why-pay-at-close-is-the-slow-death-of-real-estate-teams

Learn how to automate your real estate business using AI for real estate agents.

In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience.

If you’ve ever wanted to work smarter (not harder) as an agent, this is the roadmap.

Listen in now to learn:

• How to automate client follow-ups and reviews
• The AI prompts Dustin uses for listings
• The “Buyer Under Contract” system that saves hours per deal

Grab the free Automation Recipe Book here

Learn even more from Dustin on his YouTube channel @mantlerealty and his website mantlerealty.com.

For even more about the episode, check out our blog post: https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system

You don’t need to be a tech expert to use AI, you just need to start.

Craig Schneider joins us live in-person between sessions at The Real Growth Summit to share how real agents are using AI to save time, serve clients, and grow their business.

On this episode you’ll hear about:

• The real-world ways AI helps agents close more deals
• How to use AI to train, communicate, and compete at a higher level
• Building confidence with tech that supports your business, not replaces it

See how AI can help you work smarter, stand out, and win more business.

For more information and why it matters for your business check out our episode blog post.