Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.

Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads.

You’ll learn:

• Why local market reports are a goldmine for real estate SEO
• How long-tail keywords beat out big portals
• The simple weekly habits that build predictable growth

Discover how small SEO habits can create big wins for real estate agents.

Don’t miss Part 2 of our conversation with Eric on October 1st.

Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business.

In this episode of /RealEstate, Todd Tramonte explains why generalists struggle, how specialization makes you memorable, and the exact steps agents can take to niche down without losing deals.

• Learn why referrals come faster when you’re the go-to expert.

• Hear real examples of agents who grew by focusing.

• Discover how to audit your brand so clients instantly know what you stand for.

If you’re ready to stop blending in and start standing out, this is the episode you can’t afford to miss.

For all of the links mentioned in the episode, additional information, and a discount code for this year’s Real Growth Summit check out our blog post here: https://www.realgeeks.com/blog/why-specialization-wins-in-real-estate

Struggling to manage your leads?

You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it.

During our conversation we cover:

• Why agents resist CRMs (and how to get past it)
• The difference between “just having a CRM” and using it well
• Common mistakes agents make with lead management
• How AI is transforming real estate CRM systems

If you’ve ever said, “I’ll get to my CRM later,” this episode is for you.

For more details and links to everything mentioned today check out our blog post HERE.

Be sure to also check out Chuck ‘s previous appearances —each one packed with actionable ideas to help you work smarter with your CRM.

CRM 101 – New to CRM or need a refresher? In this episode, Chuck breaks down exactly what a CRM is, why it matters for real estate agents, and how it can become the foundation for your growth. Perfect if you’re just starting out or want to make sure you’re using your CRM to its fullest potential.

You’ve Got a CRM! Now What Do You Do? – Owning a CRM is only the first step. Chuck shares practical best practices for identifying hidden opportunities in your database and turning existing leads into active clients.

Workflows and Automation in Real Estate – Take your CRM game to the next level. We cover the basics of automation, the difference between workflows and automations, and creative ways to streamline your follow-up so you can focus on building relationships.

Ready to see how Real Geeks can help you scale? Talk to our team today