Whether it's eco-friendly cement being used in Paris for the Olympics, products for the conscious consumer, or why TEMU and Shein are quite so successful in a world that's supposed to abhor disposable products, sustainability is constantly on the agenda. Yesterday's eCom Collab Club™ 🥞 London brought together a top notch panel of brands, agencies and tech partners to get stuck into the topic and you can catch up with my thoughts in the latest episode of Recap from Cogent2.

Themes include:

• Focusing on a specific problem / challenge authentically
• The impact of physical retail on sustainability
• Incrementality
• Sustainability in consumers' decision making process
• Where Tech fits in
• Supply Chain Choices

The biggest takeaway for me - and Dylan Connor Fernandez flagged this on Linkedin yesterday - was the incrementality. All of the brands involved highlighted how they'd focused on small steps and trying to do better and kept their focus on constant iteration, rather than searching for a magic sustainability bullet.

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Missed out on the Retail Ops and Tech event of the year here in the UK? Fear not, Recap has your back.

In this bumper episode we break down this new event from Dark Matter Commerce as follows:

• 00:00 - Overarching themes and thoughts from the day
• 07:38 - Sarah Chasey at Wickes' opening keynote
• 21:29 - Leveraging Payments as a competitive advantage. Thiago Palharini from Dunelm and Nicole Olbe from Adyen
• 28:27 - Reducing Fulfilment and logistics costs with James Hayes from Whistl, Alex Laine from Yoto and Ollie Rhodes from Nolo Apps
• 40:55 - Say goodbye to excel and error-strewn anual work. Hello to automated retail & growing fearlessly with James Ewens from Green Feathers, Will Pritchard from Sage and James Gurd from Digital Juggler
• 52:15 - Fireside chat on Enterprise Ops with James Leeson and Pete Robertshaw
• 64:03 - How retail giant Tesco launched their own marketplace for instant range expansion with Peter Filcek from Tesco, Gabi Rego from Marketplacer and Jim Herbert from Patchworks
• 72:14 - How TM Lewin have navigated the operational complexities of expanding internationally with Dan Ferris from TM Lewin and Max O'Brien at Global-e.

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Missed out on Meet Magento 2024 from Jamie Huskisson and the team at JH yesterday? Fear not, Recap from Cogent2 has at least some of the goods for you!

I had a fabulous afternoon at this conference yesterday and was fortunate enough to snag some actionable insight and valuable lessons from a wide range of people.

00:00 - starting at the end - insights from a thoughtful closing panel, hosted by Jamie and including Janis Thomas from Look Fabulous Forever, Eric Erway from ShipperHQ and Matthew Medlyn from Graham and Green

09:40 - Phil Draper from Dotdigital on turning websites into Engagement Hubs

15:08 - Janis on Full Funnel Marketing and why it matters in 2024

19:51 - The secrets of a great CTO panel, chaired by Zac Stevens from akoova and starring Øyvind Valland and Elisabeth Ling

34:56 - Matt Medlyn on Misadventures in Google Core Web Vitals

Want more Cogent in your life, pop along to our ⁠website⁠.