Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global experience. Imagine transforming a boring sponsorship into an unforgettable event experience. This episode proves that the magic lies in going beyond mere brand visibility and engaging with people in meaningful ways.

Beyond community engagement, Richard shares his insights on speaking the language of financial metrics in the boardroom, an essential skill for marketers aiming to demonstrate real ROI. He stresses that using clear financial language rather than marketing jargon is key to gaining budget support from decision-makers. Richard's extensive experience provides a beacon for those looking to bridge the gap between marketing creativity and financial accountability. Don't miss this chance to learn from Richard's pioneering approach to sponsorship activation and his strategies for financial communication that can transform marketing efforts into measurable success.

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Eric Eden on LinkedIn

Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, she discovered the power of structured narrative flow and minimal calls to action, ultimately connecting more authentically with her audience. This episode promises to teach you how to enhance your content reach and engagement by narrowing your focus and perfecting your storytelling craft.

Learn how creative restrictions and consistent branding anchors can make your content both memorable and shareable. Whether you're a marketer or a creator, this episode offers valuable lessons on how to inject personality into your content and connect deeply with your audience.

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Eric Eden on LinkedIn

What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influencers and collaborating with heavyweights like Justin and Jennifer Welsh, Sam reveals the essence of what it takes to shine on LinkedIn: persistence, adaptability, and authentic engagement. Get ready to uncover the layers of effort behind those success stories you admire.

Sam also dives into the craft of content strategy and what type of networking is most effective. Discover why diversity in media types can elevate your presence and how engagement with the community is your golden ticket to recognition.

Whether you're a seasoned user or a curious newcomer, Sam's insights provide a roadmap to maximizing LinkedIn's potential, all while navigating the complexities of online interaction with grace and humor.

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Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram

Eric Eden on LinkedIn