Uncover the principles of effective marketing for remodelers in this compelling episode of Remodelers On The Rise!

Host Kyle Hunt engages in an enlightening conversation with marketing expert Logan Shinholser of Contractor Growth Network, exploring the strategies that can elevate your remodeling business through impactful marketing techniques. From establishing a unique brand identity to mastering the art of creating engaging content, this episode delivers practical insights and actionable advice to enhance your marketing approach. Tune in to gain valuable expertise from Logan Shinholser and propel your business toward growth and success!

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights!

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Takeaways

• Marketing efforts have significantly increased in importance recently.
• Differentiation is key to standing out in a competitive market.
• Creating project spotlights can effectively showcase work.
• Homeowners often need to be excited about remodeling projects.
• Visual content drives engagement and can lower advertising costs.
• Building a marketing pipeline is essential for long-term success.
• SEO and Google Ads are crucial for visibility.
• Budgeting for marketing should be a priority for remodelers.
• Social media and video content are vital for engagement.
• Being proactive in marketing is essential for success.

Chapters

00:00 Introduction to Marketing in Remodeling
02:54 The Importance of Differentiation in Marketing
06:09 Creating Compelling Project Spotlights
09:02 Understanding Homeowner Psychology
11:47 Leveraging Visual Content for Engagement
15:05 Building a Marketing Pipeline
17:57 Effective Use of Marketing Budgets
21:13 SEO and Online Presence
24:03 The Role of Google Ads
26:48 Embracing Short-Form Video Content
30:01 Final Thoughts and Contact Information

In this episode of Remodeler's On The Rise, Kyle Hunt discusses the importance of evaluating financials, setting business budgets, and understanding key performance indicators for success in the remodeling industry. He emphasizes the need for peer groups to foster improvement and engagement among remodelers, and shares insights on job costing, cash flow management, and pricing strategies.

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Takeaways

• Success in business is not a linear path.
• Evaluate your financials regularly to ensure progress.
• Top 20% remodelers have a clear business budget.
• Understanding your KPIs is crucial for success.
• Job costing helps in maintaining profitability.
• WIP reports are essential for accurate financial statements.
• Cash flow management is key to a healthy business.
• Know your markup and margin to price effectively.
• Peer groups can provide valuable insights and support.
• Continuous learning and improvement are vital in remodeling.

Chapters

00:00 Introduction and Personal Anecdote
03:18 Introduction to the Financial Structure of Remodelers on the Rise
05:04 Creating and Reviewing a Business Budget
06:59 Key Financial Metrics to Monitor
09:23 Evaluating Business Budget and Actual Results
13:03 The Significance of the Work in Progress (WIP) Report
16:24 Additional Financial Metrics to Consider
18:18 The Importance of Knowing Your Numbers
20:15 Conclusion and Contact Information

In this episode of the Remodelers On The Rise show, host Kyle Hunt delves into the powerful art of team management through impactful one-on-one meetings. Drawing from his years of experience, Kyle shares practical strategies to help remodeling professionals stay connected with their teams and keep them laser-focused on their core business goals. With a focus on fostering open communication and creating a supportive environment, Kyle outlines a structured format for these meetings, encouraging supervisors and employees to come prepared and engage in meaningful discussions. By sharing real-world examples and anecdotes, Kyle offers invaluable insights to empower remodelers and supervisors in leading more productive and engaged teams. Tune in to this episode and revolutionize your approach to team management for lasting success.

Takeaways

• Managing your team well is crucial for the success of your remodeling business.
• One-on-one meetings with team members are an effective tool for improving communication, motivation, and support.
• Regularly scheduling and preparing for one-on-one meetings helps you stay connected with your team and focused on their goals and results.
• Having a clear agenda and asking thoughtful questions during one-on-one meetings can lead to meaningful conversations and better understanding of your team members' needs and challenges.
• Utilizing one-on-one meetings demonstrates that you care about your team members' happiness and growth, and helps you lead your team more effectively.

Chapters

00:00 Introduction and Goal of the Podcast
02:20 The Importance of Managing Your Team Well
06:08 The Power of One-on-One Meetings
09:51 Creating a Successful Structure for One-on-One Meetings
11:18 Improving Communication and Support Through One-on-One Meetings
12:46 Conclusion and Encouragement