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  • Kroger Precision Marketing & The Future of Data-Driven Advertising

    Kroger Precision Marketing & The Future of Data-Driven Advertising
    2025/02/10
    In the inaugural episode of Retail Media Unboxed, we sit down with Cara Pratt, SVP, Kroger Precision Marketing at 84.51˚, to explore the evolution of retail media and its growing influence on the advertising industry. Cara breaks down how Kroger leverages data from its 96% loyalty-connected sales to create precision-targeted media strategies, why first-party data […]
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    25 分
  • Introducing Retail Media Unboxed

    Introducing Retail Media Unboxed
    2024/11/19
    Welcome to Retail Media Unboxed—the podcast that goes behind the scenes of the fast-evolving retail media industry. In this 1-on-1 interview series, we sit down with top industry experts to unpack the trends, insights, and strategies shaping the future of retail and advertising. Whether you’re an advertiser looking to maximize ROI, a brand manager navigating […]
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    1 分