• Retention by design, with a Rovio art director: creativity, games, and keeping your users

  • 2020/11/06
  • 再生時間： 32 分
  • ポッドキャスト

Retention by design, with a Rovio art director: creativity, games, and keeping your users

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention?

    In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an art director at Rovio, about design and creative in mobile games from acquisition to retention.

    Rovio’s mission statement is to “craft joy with player-focused gaming experiences that last for decades.” That’s kind of amazing … decades. Most gaming companies don’t think like that … they think of a day, a week, a few months. Rovio’s thinking retention right out of the gate. It seems to be working, too. In 2018, Rovio announced that their apps had been downloaded 4 billion times … and used in places like the International Space Station and Antarctica. 

    But now … I’m guessing it might be 5 or 6 billion.
    続きを読む 一部表示

あらすじ・解説

We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention?

In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an art director at Rovio, about design and creative in mobile games from acquisition to retention.

Rovio’s mission statement is to “craft joy with player-focused gaming experiences that last for decades.” That’s kind of amazing … decades. Most gaming companies don’t think like that … they think of a day, a week, a few months. Rovio’s thinking retention right out of the gate. It seems to be working, too. In 2018, Rovio announced that their apps had been downloaded 4 billion times … and used in places like the International Space Station and Antarctica. 

But now … I’m guessing it might be 5 or 6 billion.
続きを読む 一部表示

Retention by design, with a Rovio art director: creativity, games, and keeping your usersに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。