Brandon Rhoten is the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world location and purchase data to show how media drives store visits and revenue. As the former CMO at Wendy's, Papa John's, and Potbelly, Brandon was instrumental in building Wendy's groundbreaking digital and social marketing programs, contributing to 40 consecutive quarters of growth for the brand. In addition to his executive experience, he is a tech investor, advisor, and recognized trailblazer in blending art and science to drive marketing ROI.

Marketing was supposed to get easier once everything went digital, yet many teams feel more overwhelmed than ever. With endless dashboards and touchpoints to untangle, proving what actually drives revenue has become its own full-time job. So in a world where every impression is technically "trackable," why are so many companies still flying blind?

According to Brandon Rhoten, a longtime marketing leader known for marrying creativity with accountability, the real issue isn't a lack of data; it's that most organizations still treat marketing like a black box instead of a measurable driver of business results. He explains that the shift begins with embracing both sides of the craft — the art that earns attention and the science that proves impact. He points to everything from funnel complexity to outdated buying habits as reasons leaders still struggle with attribution. But when companies learn to connect media exposure to real-world behavior, the fog lifts. The bigger payoff, Brandon says, is a marketing function that's finally seen as an investment rather than a cost.

In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth, to discuss how modern marketers can finally link advertising to tangible business outcomes. You'll hear why attribution is still broken, how to rethink media through an omnichannel lens, and what it takes to align marketing with the CFO's expectations. Brandon also shares practical advice on using AI to sharpen both strategy and creative execution.

Jona Youdeem is a Senior Product Marketer at Xero, a global platform that helps small businesses manage their finances more efficiently. He focuses on helping entrepreneurs leverage AI to reduce inefficiencies and eliminate what he calls the "coordination tax." With over a decade of experience in product marketing, Jona has specialized in positioning, messaging, and go-to-market strategy across SaaS and AI-driven products. Jona blends customer insight, data, and creativity to build products that solve real-world business challenges.

Product marketing often sits at the crossroads of strategy, storytelling, and sales. But it's also one of the most misunderstood roles in B2B SaaS. Too often, it's boxed in as "launch support" or a "content engine," missing its deeper, strategic influence on growth. Does the real impact of product marketing come from how it connects insights, people, and processes across the entire business?

According to Jona Youdeem, a product marketing leader focused on B2B SaaS and AI-powered go-to-market strategies, product marketing is a full-system discipline, not a single function. He believes its strength lies in connecting intelligence, positioning, launch execution, and enablement into one continuous loop that evolves with the product and market. Drawing from over a decade in SaaS and AI-driven products, Jona explains how real success comes from synthesizing signals to uncover insights others miss. He cautions against quick-fix consulting approaches that treat positioning as a one-time deliverable rather than a living process.

In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Jona Youdeem, Senior Product Marketer at Xero, to discuss the real impact of product marketing in B2B SaaS. They explore why the discipline is so often misunderstood, how demand generation acts as a reality check for messaging, and why consultants often miss the bigger picture of positioning. Jona also shares his perspective on the future of marketing, explaining why human skills will matter even more in the age of AI.

Alex Tinsley is the Director of North America Field Marketing at SUSE, a global leader in open-source enterprise software solutions. Under his marketing leadership, SUSE has driven significant revenue growth and deepened collaboration between sales and marketing teams, bolstering their position in the enterprise software market. Alex's career spans roles in both software vendors and resellers, and he is known for championing innovative segmentation strategies and uniting cross-functional teams to accelerate business outcomes.

Bridging the divide between sales and marketing remains one of the toughest challenges in B2B organizations. Too often, these two departments operate in silos — each chasing different goals, using different metrics, and misunderstanding what truly drives the other. But what if aligning them could unlock faster revenue growth, deeper trust, and a more predictable sales pipeline?

According to Alex Tinsley, a marketing leader with deep experience across sales, operations, and field marketing, the key lies in empathy and shared understanding. He highlights that misalignment often stems from false assumptions: sales thinking marketing just plans events, and marketing assuming sales ignores their leads. Alex emphasizes that when both teams take the time to learn each other's motivations and constraints, they realize they're chasing the same outcome: revenue.

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Alex Tinsley, Director of North America Field Marketing at SUSE, to discuss how uniting sales and marketing can supercharge B2B revenue. They explore the impact of removing internal silos, improving the sales-to-marketing handoff, and aligning goals around shared outcomes. Alex also shares how empathy, structure, and data transparency build trust that drives long-term growth.