Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex creates systems and frameworks for scalable, profit-driving B2B digital marketing strategies, frameworks, and executions to drive ROI. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing.

Businesses today face the challenge of balancing rapid growth with the increasing demands of trust-building, personal branding, and AI-driven innovation. While these elements have the potential to significantly accelerate business success, missteps can hinder progress, especially when companies fail to effectively integrate them into their strategy. So how can businesses harness these powerful tools to drive long-term growth and success?

From building authentic relationships to embracing AI technology, leaders in this episode share invaluable insights on how to navigate these challenges. Mark Stiltner explains how AI can optimize marketing strategies, particularly in account-based marketing (ABM), making campaigns more efficient and impactful. Patrick Ferdig emphasizes the importance of trust in business relationships, highlighting how consistency and reliability build the foundation for long-term partnerships. Sylvia LePoidevin discusses the shift in branding, where individual employees are becoming the face of companies, using their personal influence to elevate the brand's message and connect more authentically with audiences. Kristin Oelke highlights how combining financial insights with a strong customer base provides a clearer picture of a business's future trajectory. Meanwhile, Usman Sheikh dives into the world of agentive AI, exploring how intelligent bots can transform sales processes by automating key tasks and generating measurable outcomes.

In this episode of the Revenue Engine Podcast, Alex Gluz reflects on his insightful conversations with Mark Stiltner, Patrick Ferdig, Sylvia LePoidevin, Kristin Oelke, and Usman Sheikh. These industry leaders uncover the power of trust, personal branding, and AI in driving business growth. Together, they offer practical strategies for leveraging these tools to create scalable, sustainable success in today's competitive market.

Steven Peltzman is the CEO of FeedbackNow, a company that provides real-time customer experience monitoring solutions using physical sensors and digital platforms for spaces like airports, hospitals, and retail locations. Under Steven's leadership, FeedbackNow has deployed its technology in major US airports and leading healthcare facilities, helping organizations move from traditional surveys to actionable, real-time feedback, with proven impact on both customer satisfaction and operational efficiency. Steven's diverse career spans roles as an Air Force officer in stealth technology, CTO at the Museum of Modern Art, and Chief Business Technology Officer at Forrester Research.

Real-time customer feedback has become one of those ideas that everyone claims to value, yet few organizations truly know how to use. It's easy to gather opinions after the fact, but far harder to understand what's really happening while an experience is unfolding. What if companies could see issues the moment they emerge and fix them before customers even complain?

According to Steven Peltzman, a longtime leader in technology-driven customer experience innovation, the answer starts with capturing what people feel in the exact moment they feel it. Drawing from his experience building systems that merge digital intelligence with physical-world interactions, Steven explains that real-time signals reveal patterns surveys will never catch. He shares how airports, hospitals, and convenience stores are transforming operations by reacting instantly to sentiment shifts and predicting problems before they escalate. And with multiple data streams working together, he believes companies can finally bridge the gap between insight and action.

In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Steven Peltzman, CEO of FeedbackNow, to discuss how real-time customer feedback is reshaping operations. They explore how sensor-driven insights outperform traditional surveys, how organizations can react and predict issues in the moment, and why certain industries are primed for transformation. Steven also shares how tying feedback to outcomes like revenue unlocks true operational change.

Brandon Rhoten is the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world location and purchase data to show how media drives store visits and revenue. As the former CMO at Wendy's, Papa John's, and Potbelly, Brandon was instrumental in building Wendy's groundbreaking digital and social marketing programs, contributing to 40 consecutive quarters of growth for the brand. In addition to his executive experience, he is a tech investor, advisor, and recognized trailblazer in blending art and science to drive marketing ROI.

Marketing was supposed to get easier once everything went digital, yet many teams feel more overwhelmed than ever. With endless dashboards and touchpoints to untangle, proving what actually drives revenue has become its own full-time job. So in a world where every impression is technically "trackable," why are so many companies still flying blind?

According to Brandon Rhoten, a longtime marketing leader known for marrying creativity with accountability, the real issue isn't a lack of data; it's that most organizations still treat marketing like a black box instead of a measurable driver of business results. He explains that the shift begins with embracing both sides of the craft — the art that earns attention and the science that proves impact. He points to everything from funnel complexity to outdated buying habits as reasons leaders still struggle with attribution. But when companies learn to connect media exposure to real-world behavior, the fog lifts. The bigger payoff, Brandon says, is a marketing function that's finally seen as an investment rather than a cost.

In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth, to discuss how modern marketers can finally link advertising to tangible business outcomes. You'll hear why attribution is still broken, how to rethink media through an omnichannel lens, and what it takes to align marketing with the CFO's expectations. Brandon also shares practical advice on using AI to sharpen both strategy and creative execution.