Alex Schutte is the SVP of Marketing at Hubstaff, a B2B SaaS platform for time tracking, workforce analytics, and productivity management. He leads a fully remote marketing team, focusing on demand generation, value-based advertising, and sustainable SaaS growth. With nearly 20 years of B2B marketing experience, Alex combines customer insights and performance data to sharpen acquisition strategies. Under his leadership, paid-attributed monthly recurring revenue from demos grew 71% year over year in 2025. His approach balances marketing technology with human creativity and collaboration.

More leads don't always translate into more revenue. Sustainable SaaS growth depends on attracting the right customers, improving retention, and maximizing marketing efficiency. So how can marketers use data to drive more profitable, long-term growth?

For Alex Schutte, a seasoned marketing leader, the answer lies in optimizing for customer value rather than conversion volume. By incorporating customer lifetime value, churn rates, team size, and geographic performance into paid advertising strategies, businesses can focus on attracting customers with stronger revenue potential. Alex also emphasizes the importance of connecting marketing with product development, using customer feedback, retention data, and product usage insights to identify opportunities for growth. Together, these strategies help SaaS companies improve acquisition efficiency, strengthen customer relationships, and build a more sustainable revenue engine.

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Alex Schutte, SVP of Marketing at Hubstaff, to discuss building a data-driven SaaS marketing engine. Alex explores value-based paid acquisition, balancing product-led growth with sales-assisted strategies, and using customer insights to guide product development. He also shares how AI can streamline marketing workflows while preserving the human creativity and connection that drive meaningful engagement.

Eric Quanstrom is the Vice President of Go-To-Market Engineering at Apollo.io, an AI-powered sales intelligence and engagement platform that helps businesses build pipeline and grow revenue. He leads initiatives that help customers optimize GTM strategies, improve sales efficiency, and leverage data and AI to create better revenue outcomes. Eric brings more than a decade of experience in technology, marketing, and growth, previously serving as CMO at Cience. His expertise spans demand generation, sales development, and building scalable go-to-market systems.

Sales teams have more AI, data, and automation than ever, but getting a buyer's attention still comes down to relevance. So how can teams use these tools to work smarter without losing the human side of sales?

GTM expert Eric Quanstrom believes the answer starts with relevance, better buyer signals, and keeping humans involved in AI-assisted selling. Rather than chasing larger lead lists, teams should focus on fewer, higher-quality prospects, use intent and timing signals to prioritize outreach, and apply AI to create messaging that reflects each buyer's needs and goals. Eric also emphasizes reducing friction across the sales tech stack so reps can spend more time having meaningful conversations. Used thoughtfully, AI can improve sales efficiency while making outreach more personal, timely, and useful.

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Eric Quanstrom, VP of Go-To-Market Engineering at Apollo.io, about sales efficiency in the AI era. Eric covers buyer relevance, AI-assisted personalization, and smarter lead prioritization. He also explores sales automation, customer acquisition costs, and the future of human-led selling.

Noah Fitzgerald is the Chief Revenue Officer at Qredible, a product-first compliance intelligence platform helping financial institutions and regulated businesses manage merchant risk and compliance. He brings more than 30 years of experience in payments, fintech, compliance, and revenue strategy, with a background in building and scaling technology companies. Noah also invests in kubeflow.app, operates Rebirth Center, and leads Expense Defense. His work combines business leadership, customer-focused growth, and innovative approaches to AI, entrepreneurship, and personal development.

Building a successful company requires more than a strong product or the latest technology. Behind every growing business are the people, decisions, and leadership principles that shape how an organization evolves. As companies navigate rapid change, what does it take to build something meaningful that lasts?

Noah Fitzgerald, a fintech entrepreneur and business leader with decades of experience building and scaling companies, believes the foundation comes back to understanding the human need behind a problem. He explains that sustainable growth requires clear communication, customer understanding, strong leadership, and a mindset built on trust rather than scarcity. Noah also highlights how embracing AI, investing in personal development, and staying present can help leaders create stronger businesses and better outcomes. Ultimately, sustainable growth comes from leaders who understand people first, use technology with intention, and build organizations around trust, adaptability, and long-term value.

In this episode of the Revenue Engine Podcast, Alex Gluz chats with Noah Fitzgerald, Chief Revenue Officer at Qredible, about leadership, growth, and building businesses that matter. Noah shares insights on founder challenges, customer-driven growth, and AI's impact on business. He also discusses personal development, entrepreneurship, and lessons from building multiple ventures.