"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."

Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry, from starting a podcast recommendation newsletter to her current role at Descript.

The conversation delves into the transformative impact of Descript on podcast editing, particularly its text-based audio transcription service and recent transition to video-based editing. Niall and Arielle explore the significance of creating short video clips for social media promotion and the relationship between these clips and podcast listenership. They also discuss upcoming features in Descript, including the integration with Squadcast for seamless remote recording and editing.

Key Takeaways:

• Descript's text-based audio transcription revolutionized podcast editing
• The transition to video-based editing in Descript changed everything for podcasters
• Creating short video clips is crucial for social media promotion and brand awareness
• Video clips may not directly convert to podcast listeners, but they serve different marketing purposes
• Descript's B-roll feature adds dynamism to podcast videos effortlessly

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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