• Richard Springham - Con-Solli-dating the pharma media landscape

  • 2024/07/17
  • 再生時間： 40 分
  • ポッドキャスト

Richard Springham - Con-Solli-dating the pharma media landscape

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  • This week Pippa Short talks to Richard Springham, founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry.

    The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients.

    We discuss

    • The impact of AI on the industry, including personalisation of content and changes in search behaviour.
    • The trend of more informed patients and the importance of verifying health creators on platforms like YouTube.
    • The need for the industry to adapt to evolving digital trends and collaborate to ensure accurate and relevant information is accessible to healthcare professionals and patients.
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あらすじ・解説

This week Pippa Short talks to Richard Springham, founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry.

The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients.

We discuss

  • The impact of AI on the industry, including personalisation of content and changes in search behaviour.
  • The trend of more informed patients and the importance of verifying health creators on platforms like YouTube.
  • The need for the industry to adapt to evolving digital trends and collaborate to ensure accurate and relevant information is accessible to healthcare professionals and patients.
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