Episode 10 | My favorite way to make wrist corsages | October 8, 2024

Here is a quick and simple rundown of how I like to make wrist corsages for wedding work! I typically use elastic wristbands (unless the couple requests otherwise) and a combination of wire, glue, and moss mechanics.

This system has been honed in over the years (and is sometimes tweaked for specific styles) but gives a consistent look AND quality to my designs!

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Episode link (full video format): Episode 10 | My favorite way to make wrist corsages

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While there are MANY factors to be considered when deciding whether to start your own business in wedding flowers, this chat mainly covers the differences in being the owner of a floral design company vs working as a floral designer!

As the owner/CEO you will wear many hats, and be in charge of LEADING your company. You need to be willing to do this (even if you are still learning & growing as we all are) as the owner! Running a business is not all about designing, prepping stems, and building centerpieces all day after all ;)

Listen in and see which parts of this resonate with you—let that help guide you to your true purpose and find the correct role in the floral design industry!

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Episode link (full video format): Episode 09 | Is owning a wedding floral business right for you?

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A lesson I learned in business was that MY mindset about money was blocking me from best serving my client!!

If a price quote felt like “a lot” to ME I was watering down the order, pricing to the budget, and not giving the couple the chance to spend for their DREAM vision! You should feel confident in your pricing strategy, the value of your product/service, and not be afraid to send that quote!!

It is our job to educate the client, and if their vision costs more than their budget, it is our job to communicate that to them—not to low-ball, water-down, and reign-in their vision. Since realizing how this was happening in my business, I’ve practiced better communication in our consultations. I let the couple know that I can quote to their VISION or to their BUDGET, and 100 percent of the time the couple wants to know the price for their dream vision!

If needed, I will offer some options to bring the total closer to their budget, BUT if the flowers are important to the couple more often than not they will spend the extra needed to bring their dreams to life! It is a win-win, watering down the vision is NOT the best way to serve the client (when the vision and budget do not align) but communicating and giving them the ability to CHOOSE is!

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Episode link (full video format): Episode 08 | Quoting wedding flower orders WITHOUT your money mindset blocks getting in the way

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Price minimums for wedding orders are SO important. They allow you to align with your client, reach your income goals, and can even help target clients with your ideal aesthetic!

How I went as long as I did without a minimum, I will never know, but I’m here to make sure you don’t make the same mistake!

We will dive into some practical steps you can use to find that sweet spot and come up with the actual number that you should use as YOUR wedding order minimum! We also lightly cover a little chatter about markets and finding your market niche (spoiler alert, I don’t think you should target the budget market pricepoint) AND we talk about how targeting your ideal client will allow you to serve them better!

Messge me to connect and get on the list to attend the FREE LIVE training, about how to set yourself up for a consultation that WON’T waste your time!! This free live training puts your order minimums to use in order to save your time and match up with clients that are the best fit!

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Episode link (full video format): Episode 07 | Why studio florists NEED a wedding minimum and how to come up with it | September 10, 2024

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As a wedding florist, I have had my share of mixed feelings about styled photo shoots. Styled shoots are a great tool when used RIGHT

This chat episode dives into getting more than just pretty photos out of your styled shoots—because to be honest, the benefits beyond just the photos is where the REAL value lives! We can get pretty photos from paid wedding clients, so put these steps into action to get

-Branding photos

-Design practice and artistic freedom

-Relationships within the industry

-Much more!

When approached in the RIGHT way, you can be a wedding florist who enjoys and reaps value from styled shoots! Because Lord knows, you will be asked to participate in them quite a bit :)

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Episode link (full video format): Episode 06 | Making styled photo shoots WORTH IT | September 3, 2024

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If you put yourself into a box as “not a naturally creative person” you will create a self-fulfilling prophecy. But what if you could believe that you can practice and become more creative in your business?? Because you totally CAN.

Creativity comes in many forms, but what most people immediately think of is the artful side—matching colors, creating textures, and working with the elements and principles of design. While this is all important, it is ALSO all SUBJECTIVE.

Hone in on your creativity in BUSINESS (how to set up systems, how to solve problems, how to structure client interactions) to start running a business that makes bank and does NOT make you crazy, and let your artistry and design style develop and change over time!

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Episode link (full video format): Episode 05 | YOU get to decide how creative you are | August 27, 2024

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This is how I currently package personal flowers for weddings--including the bouquets, boutonnieres, and corsages! Over 9 plus years I have honed in on systems that maximize ease and beauty for the client AND my self/my staff on wedding day.

I feel like some of my favorite parts of this episode are the small tweaks--pre-printing labels in craft organizer, re-using packaging paper, and stock piling your materials ahead of time are just some of the small things that just make life easier (and in my opinion, BETTER).

Your packaging should be tailored to the model, brand, and needs of your business, allllll centered on best serving the needs of your ideal client!

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Episode link (full video format): Episode 04| Personal Flowers Packaging | August 20, 2024

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Today we dive into creating a recipe for a bouquet--mostly in the context of bridal or bridesmaid bouquets. There is no concrete formula that I use all the time, which gives you the flexibility to tailor the bouquet to your own style and the client's style vision!

I love looking at the overall texture and playing around with different types of flowers to create different styles or emphasize a certain look or feel.

Use a marking method to start to get familiar with the ratio and quantity of each flower type that you like (and the proportions that create each different style) and you will be intuitively writing bouquet recipes in no time.

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Episode link (full video format): Episode 03|Creating bouquet recipes | August 13, 2024

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