Two-Brain's annual industry-defining report is out!

The 2024 "State of the Industry" guide is packed with the essential data gym owners need to grow their businesses. This year, it even contains 13 ratings scales fitness entrepreneurs can use to evaluate their businesses and target areas for improvement.

How many clients does the average gym have? How much revenue?

What do gym owners pay staff? How many classes do they run?

How large are gyms, and how much of their revenue is used to cover fixed costs?

How fast are gyms responding to leads, and how many clients are they adding each month? How long are they holding those clients, and what's the lifetime value of each one?

How much do gym owners take home each month?

Every question is answered in the guide, which is packed with data from Kilo, Wodify and a huge survey of gym owners.

The guide was released on Nov. 12 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza discuss key stats with Two-Brain founder and CEO Chris Cooper.

Use the link below to get the guide and analyze your gym's performance.

Links

2024 "State of the Industry" Guide

Gym Owners United

Book a Call

1:53 - The success rate

7:27 - Political landscape and health

15:45 - "State of the Industry" report

37:01 - Shrinking the sample size

1:05 - Sales in health & fitness

1:21 - The OG spark

1:26 - Video contest winners

1:47 - Two-Brain Summit

Two-Brain’s fifth annual “State of the Industry” report is out, and it’s more useful than ever.

It’s not just a collection of statistics but a practical tool designed to help gym owners assess their strengths and weaknesses and make strategic decisions.

Kilo and Wodify kicked in stats from thousands of gyms around the world, and our greatest survey response ever filled the guide with data on average revenue per member, expenses, client retention, profitability and more. The numbers are broken down by gym type, with visual references to help you determine how your gym is performing in comparison.

Tune in to this episode of “Run a Profitable Gym” to hear Two-Brain founder Chris Cooper highlight key takeaways from the report with host Mike Warkentin.

Then, get the 64-page “State of the Industry” report through the link below and use its data to evaluate and improve your business.

Links

2024 "State of the Industry" Guide

Gym Owners United

Book a Call

02:14 - State of the Industry 2024

08:07 - Big group gyms and revenue

21:39 - Improving good numbers

31:33 - What is left?

38:32 - The best plan for gym owners

Dana Fouche is busy.

In addition to running Reach Athletics, she’s a mother and the owner of a farm. To ensure she never lets her business falter—even when the cows escape again—Dana uses Chris Cooper’s Golden Hour concept: Every day, do one thing to grow your business before you do anything else.

To start her days, Dana goes to a quiet place, clears her head, works on simple but effective marketing tasks and then addresses larger projects. She ends after an hour and makes a plan for the next day. No matter what happens after that, her business has already received a great push forward.

To her, the Golden Hour provides the same accountability she provides to fitness clients. If she tells them they can find an hour to take care of themselves, she can find an hour to focus on her business.

Host Mike Warkentin has Dana run through her exact plan and provide tips for gym owners who are struggling to move their businesses forward. Dana is clear: One hour a day is more than enough to grow your gym if you focus on the right tasks.

To take part in Chris Cooper’s Golden Hour Challenge and build essential entrepreneurial habits, join Gym Owners United using the link below.

And to dig into the concept on your own and set up your own 60-minute plan, get “The Golden Hour," also linked below.

Links

"The Golden Hour"

Gym Owners United

Book a Call

01:21 - Business momentum in one hour

04:24 - Rundown on Dana’s gym

07:09 - Dana’s Golden Hour

11:36 - Lead with marketing reps

17:21 - Tips for those who are struggling