If you are transitioning from a corporate career to being a solo consultant, coach or content provider a major challenge you will face is that you will need to learn skills that in the past you relied on others in your organization to provide. Yes you could pay folks to do this work for you but our objective is to build your business at the lowest cost possible. And at the outset it is unlikely that you will be so busy that you do not have the time to do this yourself. So let’s not spend those dwindling retirement savings on others, our objective is to increase your savings or at least not deplete them. Over the next few weeks I will share with you the how to ideas I have found searching the internet on various topics – this week its email marketing. Over the following week I follow the advice I have shared with you and report what has worked and not worked for me. Plus how hard it has been to implement the ideas. You can also follow my progress or lack of it on my companion website – The Geriatric Entrepreneur. So let’s get started. you understand the importance of email marketing, perhaps you already have a mailing list but no one is signing up. You feel like the exhibitor at a major trade show who has no visitors to their booth. Do not despair, maybe we can fix the problem with the ideas I will share in the next two episodes.