In Season 2, Episode 2 of Growth Vault join Aaron, Rabah, and Chase as they discuss what to do when nothing is working in marketing. They emphasize the importance of optimizing closest to the money, focusing on the steps in the funnel that have the biggest impact on revenue. They also discuss the distinction between seasonal and structural challenges and the need to reevaluate and recalibrate marketing strategies when faced with structural issues. Additionally, they highlight the value of synthesizing quantitative and qualitative data and the importance of talking to customers to understand their needs and preferences. The conversation covers various topics related to marketing and product, optimizing closest to the money, and building relationships.

00:00
Introduction and Setting the Stage

02:21
Optimizing Closest to the Money

08:07
Structural vs. Seasonal Challenges

17:21
What to Do When Nothing Is Working

33:40
Synthesizing Quantitative and Qualitative Data

37:48
Marketing and Product

39:13
Optimizing Closeness to the Money

40:03
Building Relationships and Meeting in Person

41:14
Tool of the Week: Jamelius

43:21
Growth Nugget: It's Okay to Say I Don't Know

52:40
Updates and Announcements

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