In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally.

Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relationships.

Some of the specifics covered include:

• How to manage dealing with toxic prospects when you need cash
  
  
• How low prices attract entitled customers (with examples)
  
  
• How Alex begged his client not to buy his product, they didn’t listen, here’s how it ended
  
  
• How a client requesting only select parts of your service — like choosing "only horror movies" on Netflix — becomes a recipe for disaster! 😩
  
  
• An awkward moment with a client who thought consulting included free therapy sessions
  
  
• How price shapes customer behavior in unexpected ways! 💸

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: The Push - YouTube

Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science