• S3 E19: Could the Fyre Festival Work for B2B SaaS?

  • 2024/11/19
  • 再生時間： 20 分
  • ポッドキャスト

S3 E19: Could the Fyre Festival Work for B2B SaaS?

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  • サマリー

  • In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.

    We discuss:

    • The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.

    • Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates.

    • The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns.

    • The comparison of viral, attention-grabbing tactics vs relationship-building approaches.

    • Practical examples and case studies that illustrate successful B2B marketing techniques.

    This episode is co-hosted by:

    - Brand Strategist Jack Ferguson

    and

    -Product Marketing Specialist Alex Urquhart

    Find Jack on LinkedIn here

    Find Alex on LinkedIn here

    Follow The Push on LinkedIn here

    Follow The Push on TikTok here

    Follow The Push on Instagram here

    Subscribe to The Push on YouTube here

    Visit The Push website here

    Visit Jack’s personal website here

    Visit Alex’s website here
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あらすじ・解説

In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.

We discuss:

  • The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.

  • Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates.

  • The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns.

  • The comparison of viral, attention-grabbing tactics vs relationship-building approaches.

  • Practical examples and case studies that illustrate successful B2B marketing techniques.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Subscribe to The Push on YouTube here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here
続きを読む 一部表示
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