In this episode, hosts Jack and Alex engage in a lively debate on pricing strategies.

Jack argues passionately for pricing products and services as high as possible to maximize profits, while Alex presents a counterargument, drawing on real-world examples that highlight the importance of finding the right price point based on market dynamics and customer value.

Jack shares stories of times when he has witnessed companies price too low.

Alex shares stories of times when companies have priced too high.

The discussion covers a range of topics including;

- The relationship between pricing and sustainable growth

- Why some customers pay more and why it matters

- Stories of customers gamifying pricing models leading to company issues

- The impact pricing has on customer experiences (with stories)

- The warning signs you’re pricing yourself out of the market

- The impact of high pricing on customer expectations

- How complicated pricing could be costing you business

This episode is perfect for senior marketers who contribute strategy to their conversations with clients or their internal team.

Tune in to hear Jack and Alex's spirited debate and decide for yourself who makes the stronger case.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

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